Author of Digital Darwinism and EVP, Head of Innovation to Discuss
Re-Imagining Signage for the Post-Digital Age
Digital Signage Expo (DSE) will reprise its popular opening keynote address the morning of Wednesday March 27, 2019, at the Las Vegas Convention Center.
Tom Goodwin’s address will look at the ways in which we can drive innovation and transform all of our industries by truly embracing the power of new technology. It’s been common practice that every time a new technology comes around, we embrace it by applying it to what we’ve done before rather than rethinking our world around what it makes possible.
However, Goodwin believes that we should be excited by new technology, from 5G to Artificial intelligence and projection mapping to innovative displays, but in a way that reimagines customer journeys and expectations using leaps of creativity and imagination to drive entirely new experiences.
Goodwin’s keynote will kick off the two-day conference on Wednesday, March 27 at 8:00 a.m. The conference will run March 27-28 concurrent with access to the show floor. Pre- and post-show educational programs are also available on Tuesday, March 26 and Friday March 29 respectively.
Tom Goodwin is the EVP, Head of Innovation for Zenith Media and the author of Digital Darwinism. His role is to understand new technology, behaviors and platforms, and to ideate and implement solutions for clients that take advantage of these new opportunities. Goodwin has twice been voted the #1 Voice in Marketing on LinkedIn, and was named one of 30 people to follow on Twitter by Business Insider and a “must follow” by Fast Company. An industry provocateur, keynote speaker and commentator on the future of advertising, marketing and business, Goodwin has been quoted in The Economist and The New York Times. He has contributed to The Guardian, TechCrunch, Forbes, AdAge, Adweek, Marketing Week, Inc, Digiday, and the World Economic Forum, among others.