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Retail isn't Dead, It Just Looks Different
SESSION
Thurs – April 2
2:30 - 3:15 pm | Session S54
Education Track: Retail
Jill Nickels, Gensler
Cathy Terashita, Gensler
ABOUT THE SESSION

How do you ensure digital signage is leveraged and optimized for customer attention and engagements? What are testing methodologies and best practices on measuring effectiveness? What are the tools that complement digital signage for improved digital marketing campaigns? How can you elevate your digital experience strategies?

ABOUT THE SPEAKERS
Jill Nickels
Principal
Gensler

Jill is well-versed in the harmony of brand identity, architecture, interiors and technology, leveraging these attributes to meet strategic and financial goals. She orchestrates multi-disciplinary teams to meet client’s unique goals. With over 20 years of experience developing brands and bringing them to life in the built environment.

Cathy Terashita
Design Director
Gensler

With degrees in both advertising and graphic design, Cathy understands how to leverage brand equity and impactful messaging to create meaningful experiences. As a Brand Design Director at Gensler, Cathy acts as a strategic and creative guide, aligning inspiration, business objectives and storytelling to create engaging brand experiences that perform.