Measuring the Real Impact of Digital Screens
SESSION
Thurs – April 2
2:30 - 3:15 pm | Session S53
Education Track: Brand Marketing & Advertising
Tracy Arrington, Brain+Trust Partners
ABOUT THE SESSION

Learn the ways modern measurement trends and tools reveal the full impact of digital screens, why exposure should be tracked through to business outcomes and how fractional attribution finally gives out-of-home its due.

ABOUT THE SPEAKER
Tracy Arrington
SVP Marketing & Media
Brain+Trust Partners

Tracy Arrington is a marketing and media executive currently serving as co-managing partner of Brain+Trust Partners, a consultancy specializing in modern data infrastructure, operational efficiency and consumer experience. She teaches Media Investments at UT Austin and will lead a 6-week Brand Marketing & Analytics program in Shanghai in 2020.