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The Good, The Bad & The Ugly - Lessons on What NOT to Do
Thurs – April 2
2:30 - 3:15 pm | Session S51
Education Track: Maintenance & Management
Len Dudis, Grupo Vidanta
Ian Gadsby, Pattison OneStop

A witty, humorous, honest discussion on what went right and wrong in successful digital signage deployments and campaigns. Hear real-world stories and experiences on how to understand the pitfalls, overcome unexpected challenges and create opportunities from issues.

Len Dudis- CIO, Grupo Vidante- DSE Advisory Board
Len Dudis
Grupo Vidanta

Dudis, CIO of Grupo Vidanta, leads the technology team for one of Mexico’s largest and most innovative resort companies. His key areas of focus are strategic planning, deployment and integration of digital signage within the company's resorts and future theme parks currently under construction.

Ian Gadsby - Vice President of Digital Technology, Pattison OneStop - DSE Advisory Board Member
Ian Gadsby
VP Digital Technology
Pattison OneStop

Gadsby’s nearly 20 years of experience in digital began with the founding of Onestop Media Group by launching digital in the Toronto Transit Commission’s subway. At PATTISON Outdoor, Ian oversees Digital Operations for Canada’s largest DOOH plant including 2200 digital elevator screens and close to 400 large-format digital outdoor boards.