This session underlines the foundation of a strategic plan for a digital signage deployment and will focus on pre-planning, measurement, and definitions of criteria for success. Learn approaches for building your strategic plan as well as defining success and measurement.
NEC Display Solutions of Americas
Richard Ventura is the Vice President of Strategy for NEC Display Solutions of America, overseeing all strategy-related activities. Rich works with the executive team to define the company’s vision and direction and establish initiatives that disrupt current and future markets, explore alternative solutions, and result in short and long-term gains.
Calgary TELUS Convention Centre
Lawrence Chang serves as the Director of Communications Technology for the Calgary TELUS Convention Centre when he sets the strategic direction for the CTCC’s operations and technology, supports the administration and management operations as well as the Centre’s client-side IT and telecommunications services.
Chris Freeman has worked for United Airlines for 32 years, and is responsible for setting the enterprise architectural standards for end-User AV, as well as being forward-looking for new technology. He manages the lifecycle of the devices, services, and gathers requirements, standards and architect solutions that fit United's Digital Signage Hardware.
DeSieno is the Digital Signage Technical Lead of Corporate Video Services, managing system design and configuration for Wells Fargo since 2010. He manages the hardware and operations for more than 3,000 signs, for both internal communication and retail sales.