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The Inside Story of an Integrated, Nationwide Digital Wayfinding Program
SESSION
Thurs – April 2
9:15 - 10:00 am | Session S36
Education Track: Retail
Kurt Ivey, Macerich
Larry Zoll, Sensory Interactive
ABOUT THE SESSION

Macerich, the third-largest owner and operator of U.S. shopping centers, worked with Sensory Interactive to deploy an integrated system of interactive digital wayfinding kiosks at the developer’s retail centers. In this dynamic co-presentation, discover the challenges that accompanied this rollout and the benefits of taking a portfolio-wide approach for increased efficiency and enhanced revenue potential.

ABOUT THE SPEAKERS
Kurt Ivey
Head of Marketing
Macerich

Kurt is Head of Marketing at Macerich, one of U.S.'s leading owners, operators and developers of high-end retail real estate. He leads their corporate, field, digital marketing, corporate communications and research efforts, as well as BrandBox, an incubation platform designed by Macerich to guide online brands from pixel to physical.

Larry Zoll
Managing Director
Sensory Interactive

Larry Zoll is Managing Director, Technology, for Sensory Interactive, an industry leader in the design, implementation, and operation of digital experiences in the built environment. Larry has played a role in the launch of some of the nation's highest-profile digital signage installations for clients across the country.