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The Inside Story of an Integrated, Nationwide Digital Wayfinding Program
SESSION
Thurs – April 2
9:15 - 10:00 am | Session S36
Education Track: Retail
Kurt Ivey, Macerich
Larry Zoll, Sensory Interactive
ABOUT THE SESSION

Macerich, the third-largest owner and operator of U.S. shopping centers, worked with Sensory Interactive to deploy an integrated system of interactive digital wayfinding kiosks at the developer’s retail centers. In this dynamic co-presentation, discover the challenges that accompanied this rollout and the benefits of taking a portfolio-wide approach for increased efficiency and enhanced revenue potential.

ABOUT THE SPEAKERS
Kurt Ivey
Head of Marketing
Macerich

Larry Zoll
Managing Director
Sensory Interactive