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Test and Learn: Improving Corporate Signage
SESSION
Thurs – April 2
9:15 - 10:00 am | Session S35
Education Track: Corporate Environments
David Curtis, Fidelity Investments
ABOUT THE SESSION

How do you know if your corporate content is hitting the mark? Feedback and audience data are vital to creating and displaying engaging content. Curtis will share stories of how he gathers data on the corporate digital signage experiences to measure their effectiveness. Hear how associates of Fidelity Investments use digital signage within their corporate environment, and how viewer feedback drives current and future content decision-making.

ABOUT THE SPEAKER
David Curtis
Director, Communications
Fidelity Investments