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Test and Learn: Improving Corporate Signage
Thurs – April 2
9:15 - 10:00 am | Session S35
Education Track: Corporate Environments
David Curtis, Fidelity Investments

How do you know if your corporate content is hitting the mark? Feedback and audience data are vital to creating and displaying engaging content. Curtis will share stories of how he gathers data on the corporate digital signage experiences to measure their effectiveness. Hear how associates of Fidelity Investments use digital signage within their corporate environment, and how viewer feedback drives current and future content decision-making.

David Curtis
Director, Communications
Fidelity Investments

David Curtis is an award-winning digital media professional who thrives at the intersection of creativity and technology. At Fidelity Investments, he collaborates with communications, sales, marketing, real estate, and technology teams to bring engaging digital signage experiences to Fidelity’s associates, clients, and visitors.