Raw data is meaningless but knowing what to analyze and then what to do with that information is key. Explore different ways on how data and analytics are implemented into digital signage strategies. Data-based intelligence have been utilized in customized content, targeted messaging and improved engagement. Other applications can include predictive analytics can be used for monitoring and servicing devices and equipment. Explore data measurement tools and methods being used in digital signage today.
“LDT” is co-founder of HighStreet Collective, a retail innovation consultancy. Published author, advocator, teacher, board member and provocateur, she brings together decades of experience in brand planning, CX, digital transformation, store design and retail innovation — with the singular goal of expanding the boundaries of brick and mortar.