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Realistic ROI on Digital Signage
SESSION
Thurs – April 2
9:15 - 10:00 am | Session S33
Education Track: Maintenance & Management
ABOUT THE SESSION

What concrete return can you collect from your digital signage effort? Is your digital signage really making an impact and how do you calculate the value of digital signage investment? What are real-world approaches to the investment versus the benefits (ROI and ROO) and the ongoing assessment of the business case for employing digital signage? Learn proven tactics on measuring an accurate ROI with Digital Signage and what advancements are on the horizon for this elusive calculation.