Digital Signage Intelligence - Meaningful Analytics & What to Do With Them
SESSION
Thurs – April 2
9:15 - 10:00 am | Session S33
Education Track: Maintenance & Management
Laura Davis-Taylor, DSF (Digital Signage Federation)
Sheldon Silverman, SmartBomb Media Group
ABOUT THE SESSION

Raw data is meaningless but knowing what to analyze and then what to do with that information is key. Explore different ways on how data and analytics are implemented into digital signage strategies. Data-based intelligence have been utilized in customized content, targeted messaging and improved engagement. Explore data measurement tools and methods being used in digital signage today.

ABOUT THE SPEAKERS
Laura Davis-Taylor
Executive Board Member
DSF (Digital Signage Federation)

“LDT” is a published author, advocator, teacher, board member and provocateur, and brings together decades of experience in brand planning, CX, digital transformation, store design and retail innovation — with the singular goal of expanding the boundaries of brick and mortar.

Sheldon Silverman
CEO & Founder
SmartBomb Media Group