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Create the WOW in Digital Signage Content
Thurs – April 2
9:15 - 10:00 am | Session S32
Education Track: Corporate Environments | Digital Content
Richard Daugherty, AVI-SPL
Stu Siegal, VLCreative

Your digital signage deployment is only as good as the content that plays on it. Viewers want engaging content that surprises, delights, and tells a story. Learn how to create visual stories that make a lasting impact by developing a winning digital signage strategy, profiling your audience and creating content that captures and holds their attention.

Richard Daugherty- Digital Media Solutions Engineer, AVI-SPL- DSE Advisory Board
Richard Daugherty
Sr Solution Architect - Digital Media

With 20+ years in the digital media industry, Daugherty is skilled from graphic design to trusted advisor for customers looking to deploy a communication strategy. Engaging with clients throughout the sales cycle, he brings strategic expertise, enabling objectives to be met today and the ability to grow into tomorrow.

Stu Siegal
Executive Producer/Creative Director

Stu Siegal is a marketing and entertainment professional with thirty years of experience in the media industry. Stu has created video content for nearly every major network and studio, and numerous Fortune 500 brands. At VLCreative, Stu brings helps brands maximize the storytelling powers of digital media and digital signage.