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How Sam’s Club is Re-Imagining the Future of Retail
SESSION
Wed – April 1
2:30 - 3:15 pm | Session S28
Education Track: Retail
Drew Frost, Sam's Club
Susie Opare-Abetia, Wovenmedia
ABOUT THE SESSION

In a highly visual and digital world, Sam’s Club is pushing digital boundaries to engage a new generation of shoppers, and leveraging technologies to help define the future of retail. Learn how and why Sam’s Club is on the cutting edge of brand experience and customer engagement in the warehouse channel.

ABOUT THE SPEAKERS
Drew Frost
Sr. Growth Marketing Manager, Marketing and Membership
Sam's Club

Drew has held a few different roles supporting and working alongside various business units at Wal-Mart Inc. including site monetization, advertiser relations, advertising technology, loyalty marketing & behavioral science, mobile marketing, product development and now growth marketing.

Susie Opare-Abetia
CEO
Wovenmedia

Susie has 25+ years’ experience bringing groundbreaking media services and technologies to market. She has worked for companies in product development and senior management roles including Abekas, Virage, Harmonic and PRN. Susie has a BEng in EE Engineering from Imperial College, London and a DBA from Birmingham University, England.