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Getting Your Attention – Emergency Notification in a Digital World
Wed – April 1
2:30 - 3:15 pm | Session S27
Education Track: Campus Tech
Ralph Schorbach, Fairplex
William Coffey, McCarran International Airport
Doug Anderson, Los Angeles Metro Transit

With large-scale tragedies happening across the country and abroad, it is important that venues look at the options available for disseminating one-way information quickly and accurately via digital signage as an emergency alert system. Learn when it’s appropriate to deploy digital signage during an emergency, how to develop messaging in advance and how to accommodate emergency situations as well as everyday events with appropriate content.

Ralph Schorbach- IT Manager, Fairplex- DSE Advisory Board
Ralph Schorbach
Technology Manager

Ralph Schorbach coordinates and manages all aspects of Fairplex technology including audio/visual, digital signage, telecom, admissions, data centers, hardware, software, computers, and related systems.

William Coffey
Departmental Systems Administrator
McCarran International Airport

For the past 11 years Will has supported innovative display systems throughout McCarran International Airport’s facility that allow communication of important information to passengers using various display types. He looks for innovative ways to use flight information, images, advertisements, videos, and airline branding to better improve the passenger travel experience.

Doug Anderson-Sr.Director, Information Technology, LA Metro Transit- DSE Advisory Board
Doug Anderson
Sr Director, ITS
Los Angeles Metro Transit

Anderson serves as Senior Director, Information Technology at LA Metro to advance new technologies focused on improving the customer experience, including outreach to customers via equipping the transit fleet with Wi-Fi and digital displays, adding a social media component to the mobile trip planner and adopting ibeacons for wayfinding.