Converting Shoppers with Data-Driven Content
SESSION
Wed – April 1
2:30 - 3:15 pm | Session S26
Education Track: Retail
Laetitia Lim, Quividi
Fab Stanghieri, Cineplex Digital Media
ABOUT THE SESSION

Learn how to engage shoppers from the path of purchase to the point of purchase with data-driven contextual content. Hear best approaches on selecting and leveraging the right data-driven content to drive traffic as well as increase sales in your stores and outside the home.

ABOUT THE SPEAKERS
Laetitia Lim
CEO
Quividi

Laetitia Lim is Quividi's CEO, the World #1 audience & campaign intelligence platform for Digital Signage. She started her career at L'Oréal where she held several finance and general management positions in Asia. She then co-founded CompareAsiaGroup, Asia's leading financial marketplace. Laetitia graduated from INSEAD and ESCP Europe.

Fab Stanghieri
General Manager
Cineplex Digital Media

Fab Stanghieri is the Executive Vice President and General Manager, Cineplex Digital Media (CDM). He is responsible for defining and executing the strategic direction of CDM, and leading the company’s focus on delivering its objectives through the development of innovative products, solutions to customers, and expansion into international markets.