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Importance of Strong Content Strategy in Retail
SESSION
Wed – April 1
9:15 - 10:00 am | Session S09
Education Track: Retail
Karyn DiMattia, TD Bank
Erin McCarrell, TD Bank
ABOUT THE SESSION

TD Bank’s retail merchandising team will share lessons learned on building a content strategy for their 800 networked digital signage locations, and evolving the strategy over time. Hear the benefits of a strong content strategy, audience and spec considerations, and exploring next steps efficiently.

ABOUT THE SPEAKERS
Karyn DiMattia
VP, Head of Studio 361
TD Bank

Erin McCarrell
Sr Manager, Retail Marketing
TD Bank