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Importance of a Strong Content Strategy in Retail
Wed – April 1
9:15 - 10:00 am | Session S09
Education Track: Retail
Karyn DiMattia, TD Bank
Erin McCarrell, TD Bank

TD Bank’s retail merchandising team will share lessons learned on building a content strategy for their 800 networked digital signage locations and evolving that strategy over time. Hear the benefits of a strong content strategy and considerations on the path toward increasing localization and contextual relevancy.

Karyn DiMattia
VP, Head of Studio 361
TD Bank

Karyn DiMattia has 20+ years of marketing experience and is currently Head of Studio 361, TD Bank’s in-house agency. The 40-member team has rapidly expanded by 300% within the last two years and is focused on delivering authentic, ‘Unexpectedly Human’ content experiences that drive impact for TD’s brand and business.

Erin McCarrell
Sr Manager, Branch Transformation
TD Bank

Erin McCarrell has 15 years of marketing/advertising experience. As Sr. Manager Branch Transformation, TD Bank, she is responsible for elevating merchandising and managing a growing Digital Signage network of more than 750+ locations. She believes that strong content strategy is the foundation to any successful digital signage experience.