TD Bank’s retail merchandising team will share lessons learned on building a content strategy for their 800 networked digital signage locations and evolving that strategy over time. Hear the benefits of a strong content strategy and considerations on the path toward increasing localization and contextual relevancy.
Karyn DiMattia has 20+ years of marketing experience and is currently Head of Studio 361, TD Bank’s in-house agency. The 40-member team has rapidly expanded by 300% within the last two years and is focused on delivering authentic, ‘Unexpectedly Human’ content experiences that drive impact for TD’s brand and business.
Erin McCarrell has 15 years of marketing/advertising experience. As Sr. Manager Branch Transformation, TD Bank, she is responsible for elevating merchandising and managing a growing Digital Signage network of more than 750+ locations. She believes that strong content strategy is the foundation to any successful digital signage experience.