The demand for fresh content challenges brands as customers seek more relevant and meaningful stories. In this session, you’ll learn how to strategize within budget and balance custom content and templates to deliver more engaging experiences. Leverage software, RSS data and HTML5-based templates that resonate with audiences and provide ROI/ROO.
As VP, Creative & Strategy at iGotcha, Marcos delivers integrated brand experiences. With 20 years in creative agencies, including launching Digital Experience at Shikatani Lacroix Design, CCO of Spot Digital and created Alchemy, a digital agency of St. Joseph Communications. Marcos has established many best practices in content creation.