Finding the Perfect Balance Between Custom and Template
SESSION
Wed – April 1
9:15 - 10:00 am | Session S05
Education Track: Digital Content
Marcos Terenzio, iGotcha Media
ABOUT THE SESSION

The demand for fresh content challenges brands as customers seek more relevant and meaningful stories. In this session, you’ll learn how to strategize within budget and balance custom content and templates to deliver more engaging experiences. Leverage software, RSS data and HTML5-based templates that resonate with audiences and provide ROI/ROO.

ABOUT THE SPEAKER
Marcos Terenzio- Director, Digital Experience, Shikantani Lacroix Design- DSE Advisory Board
Marcos Terenzio
VP Creative & Strategy
iGotcha Media

As VP, Creative & Strategy at iGotcha, Marcos delivers integrated brand experiences. With 20 years in creative agencies, including launching Digital Experience at Shikatani Lacroix Design, CCO of Spot Digital and created Alchemy, a digital agency of St. Joseph Communications. Marcos has established many best practices in content creation.