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Programmatic Workshop
Thurs – April 2
11:00 AM - 1:00 PM | Session PW
Education Track: DOOH
Christina Radigan, Outdoor Media Group
Ian Dallimore, Lamar Advertising Company
Jessica Littlejohn, Pattison OneStop

Industry leaders come together to define and discuss the ecosystem that comprises programmatic digital OOH (pDOOH). While still in its early stages, pDOOH is growing at rapid rates and is expected to fuel digital OOH revenue and overall growth in the sector. This workshop will be a “Foundations Training”, providing attendees with a strong comprehension of the various stakeholders (DSP, SSPs, Exchange, Agency, Buyers, Sellers) and their roles. The event will also define and explain the various types of programmatic trading, often referred to as the Waterfall, and assist both buyers and sellers in understanding which may be most suitable for their respective KPIs. This is a must-attend workshop for any attendee looking to finally “get” programmatic Digital OOH and walk-away with key learnings that will help them move the needle in their own businesses. *Lunch will be served.

Christina Radigan- Managing Director, Marketing & Communications, Outdoor Media Group- DSE Advisory Board
Christina Radigan
Managing Director, Marketing & Communications
Outdoor Media Group

With over 20 years of media experience, Radigan educates clients about emerging media, research, initiatives and trends. Her expertise includes digital place-based, cinema, non traditional and printed out of home. She oversees the development of the organization's marketing resources, establishing best practices and guidelines upon which the company plans and buys the medium.

Ian Dallimore- Director, Digital Innovation & Sales Strategy, Lamar Advertising Company -DSE Advisory Board
Ian Dallimore
Director, Digital Growth
Lamar Advertising Company

Dallimore was Lamar's first digital OOH strategist and now as director of digital innovation and sales strategy, he interacts with national clients, brands and agencies to devise strategic plans. He serves on the Digital Signage Expo Advisory Board with a focus on driving the industry to stay relevant among advertisers.

Jessica Littlejohn
Head of Programmatic
Pattison OneStop