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Programmatic Workshop
Thurs – April 2
11:00 AM - 1:00 PM | Session PW
Education Track: DOOH
Christina Radigan, Outdoor Media Group
Ian Dallimore, Lamar Advertising Company
Matt Prohaska, Prohaska Consulting

Industry leaders come together to define and discuss the ecosystem that comprises programmatic digital OOH (pDOOH). While still in its early stages, pDOOH is growing at rapid rates and is expected to fuel digital OOH revenue and overall growth in the sector. This workshop will be a “Foundations Training”, providing attendees with a strong comprehension of the various stakeholders (DSP, SSPs, Exchange, Agency, Buyers, Sellers) and their roles. The event will also define and explain the various types of programmatic trading, often referred to as the Waterfall, and assist both buyers and sellers in understanding which may be most suitable for their respective KPIs. This is a must-attend workshop for any attendee looking to finally “get” programmatic Digital OOH and walk-away with key learnings that will help them move the needle in their own businesses. *Lunch will be served.

Christina Radigan- Managing Director, Marketing & Communications, Outdoor Media Group- DSE Advisory Board
Christina Radigan
Managing Director, Marketing & Communications
Outdoor Media Group

With over 20 years of media experience, Radigan educates clients about emerging media, research, initiatives and trends. Her expertise includes digital place-based, cinema, non traditional and printed out of home. She oversees the development of the organization's marketing resources, establishing best practices and guidelines upon which the company plans and buys the medium.

Ian Dallimore- Director, Digital Innovation & Sales Strategy, Lamar Advertising Company -DSE Advisory Board
Ian Dallimore
VP Digital Growth
Lamar Advertising Company

As Lamar’s VP of Digital Growth, Ian Dallimore works with Programmatic SSPs, DSPs and client brands and agencies to devise strategic plans utilizing Digital Out-of-Home. He helps drive new, future innovations through the use of technologies such as real-time feeds, social platforms, 1st/3rd party data and interactive technologies as well as a heavy focus on Data and Attribution.

Matt Prohaska
CEO & Principal
Prohaska Consulting

Matt Prohaska, CEO and Principal of Prohaska Consulting, leads the world's largest and most-experienced programmatic consulting practice, with more than 350 clients and 100 full-time and part-time teammates. Prohaska helps brands, agencies, tech, publishers, and investors with their tech, targets and talent in all areas of digital marketing and monetization.