The Digital Signage Sales Professional (DSSP) program delves into how to properly present the Why, How and What of digital signage to end users. The Digital Signage Experts Group (DSEG) is expanding the professional certifications for the digital signage industry into a critical segment – sales. The program begins with the individual salesperson, and their personal characteristics leading to success. It then focuses on the basic question of ‘Why?’ Why should I sell digital signage, and why should you buy digital signage? The DSSP synthesizes the messages and methods of the top sales methodologies of the last decade and applies them specifically to digital signage.