Programmatic DOOH introduces exciting new opportunities for media owners to attract new digital buyers and increase revenue. But it’s not always a linear process to taking full advantage of the programmatic opportunity. Dive into the most pressing questions and changes that media owners face when considering programmatic revenue streams.
Adam Kahansky, Senior Account Executive, Broadsign Reach, works to facilitate programmatic transactions on the Broadsign Reach and Campsite programmatic platforms. Adam spent the previous years in his career in business development in both the digital and broadcast spaces.