Adstanding will tackle the hot topic of transparency in the use of programmatic digital out-of-home. What is transparency in the programmatic world? What should operators, agencies and advertisers look for in terms of transparency? How is transparency affecting the industry growth?
With a background of many years in digital advertising and data management, Genevieve made a move to the digital out-of-home world as the rise of programmatic became inevitable. As VP Alliances, she specializes in data partnerships as well as supply side DOOH for Adstanding in the US and global markets.