How do you inspire people to stand up for a place they will never visit? To eliminate misconceptions and create empathy
through the senses, Future Colossal transported participants to the Arctic Refuge with complex sensory technologies. By experiencing the teeming life of this endangered land, people took action to protect it.
Caitlin Burns is Strategy Director at Future Colossal an award-winning innovation lab for experiential technologies in advertising, entertainment and art. Past work includes: Pirates of the Caribbean, Descendants and Tron Legacy for Disney, James Cameron’s Avatar, Halo, The Happiness Factory for Coca-Cola, Teenage Mutant Ninja Turtles and UNICEF Kid Power.