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DOOH STRATEGY SUMMIT

TUESDAY, MARCH 26, 2019
LAS VEGAS CONVENTION CENTER

The Digital Out-of-Home Strategy Summit offers a high-level, 35,000-foot perspective on the state of the industry. The conference serves as a meeting place for brand marketers, ad agencies and network operators, and covers what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. The conference addresses current and future issues and challenges, including how the medium is measured, who sees it, how effective it is, where it’s located, what it costs and where it fits in the media buyer’s planning.

The overarching theme of the 2019 Summit is DOOH is Global. The goal is to have at least 50% of speakers from outside the US, representing Europe, Latin America, Russia and the Pacific Rim.

DIGITAL STRATEGY SUMMIT AGENDA
Content subject to change.
9:00 - 9:15 AM  |  WELCOME
SPEAKER
VP Strategic Management
NEC Display Solutions
SPEAKER
CEO and Founder
SmartBomb Media Group
9:15 - 10:15 AM  |  OPENING KEYNOTE
Creative + Technology + The Science of Behavior = Powerful DOOH

Powerful DOOH is a synthesis of data analysis, impactful creative and seamless use of technologies that connect, enrich and empower brands and consumers. This session will explore how brands, agencies and networks utilize this paradigm to deliver campaigns that truly move the dial.

10:15 - 11:00 AM
GDPR Impact on DOOH, The CA Data Privacy Act and Growing Restrictions on Data Collection
11:00 - 11:15 AM  |  BREAK
11:15 AM - 12:15 PM
Emerging Technologies that Enable DOOH to Engage the Mobile Consumer

With the ongoing growth of DOOH on a Global basis, technologists have pointed their sites at this emerging media platform. See how well thought out technology integration bridges the gap between DOOH and the mobile consumer, and leads to richer integration and attribution.

CEO/Creative Director
Future Colossal
Chief Technology Officer
livedooh GmbH
12:15 - 1:30 PM  |  LUNCH KEYNOTE
The Future of DOOH in an Online World - It’s All About Experiential

Static, non-immersive OOH is losing its appeal in a highly fragmented media landscape where the consumer is bombarded with brand and marketing messages. To break through this impression clutter, experiential is the core to richer consumer engagement.

1:30 - 2:15 PM
Programmatic, PMP and Media Planning Tools: An Agency Perspective

With advancements and integration of PMP’s, Programmatic, Supply/Demand Side platforms and media planning tools, what are the insights that agency and brand leader can share. Does the streamlining of processes lead to better consumer engagement and quality of media placement? Can you achieve scale through a single platform? Is the growing DOOH automation and connections to the media ecosystem a driver of more dedicated media dollars to DOOH.

Global CEO
Rapport
President & COO
Billups
VP Product Management – Content & Ad Tech
Intersection
2:15 - 3:00 PM
Why Open Systems, API Toolkits & Network Collaboration will Accelerate Ad Revenue for DOOH

The DOOH ecosystem is comprised of many different networks, platforms, technologies and standards (or lack thereof). The media buying industry is based upon scalable buys that can penetrate a target demo, region, etc. How can the industry overcome the “black box” development strategy and adhere to open systems that will allow deep collaboration between networks, planning and buying systems and deliver the type of ad buy scale the advertising industry is hoping for?

CEO and Founder
SmartBomb Media Group
Managing Partner
Ads On Top
3:00 - 3:15 PM  |  BREAK
3:15 - 4:00 PM
DOOH Standards, Measurement and Best Practices - Elevate the Industry

At the end of the day, the currency in DOOH needs to be standardized and relevant to the executives controlling the purse strings of media dollars. Clearly defined audience measurement & standards is a must for this industry to reach its untapped potential. With the holy grail being attribution, we will explore the methodologies, systems and challenges to delivering on this promise in the DOOH ecosystem.

Director, Strategic Partnerships
Seedooh
President
Geopath
Audience Activation Director
Kinetic Worldwide
4:00 - 4:50 PM
Insights into Trends, Issues, Challenges and Opportunities Throughout the World

DOOH is one of the fastest growing media platforms on a global basis. Learn about the mostly common and sometimes disparate trends, challenges and opportunities that exist for the industry on a global basis.

CEO
LIVE BOARD (JV between NTTdocomo and Dentsu)
General Secretary
FEPE International
Director de Relaciones Institucionales y Asuntos Corporativos
Groupo Al Sur
4:50 - 5:00 PM  |  CLOSING REMARKS
SPEAKER
Global CEO
Rapport Worldwide
SPEAKER
President
Geopath
SPEAKER
CEO and Founder
SmartBomb Media Group