DOOH STRATEGY SUMMIT

Tuesday, Mar 31, 2020 | 9:00 am – 5:00 pm
Las Vegas Convention Center
The Digital Out-of-Home Strategy Summit offers a high-level, executive perspective on the state of the industry. The conference serves as a meeting place for brand marketers, ad agencies and network operators, and covers what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. The conference addresses current and future issues and challenges, including how the medium is measured, who sees it, how effective it is, where it’s located, what it costs and where it fits in the media buyer’s planning.
DOOH Strategy Summit Agenda
Content subject to change.
9:00 – 10:00 AM | NETWORKING BREAKFAST
10:00 - 10:15 AM  |  WELCOME
SPEAKER
SVP of Strategy and Solutions Development
NEC Display Solutions
10:15 - 10:50 AM  |  KEYNOTE
Centering the Human Experience In the World

The increasing digitization of OOH inventory brings with it the temptation to behave like other interactive surfaces, more native to the screens in our homes and our pockets. But should the mere capability to apply data to inventory selection and creative rotation cost us the things that make OOH unique in the modern marketer’s mix? One creative agency lead, influencing billions in media spend, thinks that there is something special to be preserved in the space: unique properties of OOH to be magnified, not erased, by digitization.

SPEAKER
Chief Marketing Officer
Translation Enterprises
10:50 - 11:10 AM  |  CASE STUDY
DOOH Case-study - Brookfield Place New York

Pearl delivers a 360 degree communication platform that not only provides the venue with state of the art technology but the ability to better communicate and inform their customers/tenants anything and everything that is happening with and around the venue. This includes all types of events, promotions, and activities from art exhibits, music, food, fashion to tenant promotions, holiday events and more. The screen starts the communication, directs traffic, has the ability to target consumers, collect data and improve the attendance of all these events. As well, Pearl provides monetization of the digital communication system through national media sales to top brands that fit the aesthetics and flavor of the venue and consumer demographics.

SPEAKER
SVP Production
Pearl Media
11:10 - 11:30 AM  |  CASE STUDY
What's an IVP? (and Why Should We Care?)

Independent reporting is not a new thing for media, but is becoming a new requirement for DOOH. Seedooh’s Independent Verification Platform has provided a complete, standardized market solution in Australia, and is now expanding into other APAC markets and Europe. This case-study will highlight the key insights from the first 3 years of the Seedooh journey and the similar challenges seen in all developed markets.

SPEAKER
MD Europe & APAC/Global Director, Strategy and Partnerships
Seedooh
SPEAKER
SVP, North America & Director of Confidence, Global
Seedooh
11:30 AM - 12:15 PM
The New Voice of DOOH

The DOOH Millennial Panel will explore hot topics related to DOOH specifically from the millennial perspective, including privacy, how DOOH fits into the programmatic landscape, creative campaigns, evolving technologies and more.

MODERATOR
Managing Director & Co-Owner
THE rAVe Agency
PANELIST
Media Planner
Billups
PANELIST
Consultant, Digital Transformation
OUTFRONT Media
PANELIST
Director - Publisher Partnerships
Vistar Media
12:15 – 1:00 PM | LUNCH
1:00 - 1:30 PM
State of OOH
SPEAKER
President and CEO
OAAA
1:30 - 1:50 PM  |  CASE STUDY
How to Figure the REAL World? A Japan Case Study of OOH Audience Measurement System

The issues and challenges for standardizing OOH metrics in the Japanese market, and introducing a case study using mobile carrier data to measure impressions and attributions of the audience.

SPEAKER
President and CEO
Live Board, Inc
1:50 - 2:10 PM
City to Media Company - We Want You!

Creating a new model for outdoor media growth in the urban environment. Being a partner, not a problem.

SPEAKER
Principal
FinWater Advisors LLC
2:10 - 2:30 PM
Why Privacy Matters
SPEAKER
Chief Privacy Officer
Cuebiq
2:30 – 2:40 PM | BREAK
2:40 - 3:00 PM
Measurement – Metrics

When it comes to advertising measurement, trust and transparency are key. As DOOH takes an increasing share of ad spend, embraces automation and steps more firmly into the spotlight, it is now more important than ever that the industry take a responsible approach to metrics.

SPEAKER
President
Geopath
3:00 - 3:45 PM
Programmatic Panel
MODERATOR
Chief Commercial Officer
Outfront
SPEAKER
VP Publisher Solutions
Vistar Media
SPEAKER
CEO
Adomni
SPEAKER
VP Marketing, GM Blip Canada
Blip
3:45 - 4:00 PM
The Digital Advertising Transformation of Medellin’s Metrorail System

Medellin, Colombia’s second largest city, is known for its unique and popular Metrorail System, which transports more than 40 million passengers every month. Following the Digital Revolution trend, Medellin’s Metrorail System has transformed its advertising strategy with the innovation and experience of iCo Medios, and is installing a circuit of 14 LED Screens (280 square meters) that will impact 52% of the users. The benefits, both for advertisers and consumers, have been impressive and the best is yet to come.

SPEAKER
GM
iCO Medios
4:00 - 4:45 PM
Global Panel
MODERATOR
Partner/Chief Strategy Officer
Billups
PANELIST
MD Europe & APAC/Global Director, Strategy and Partnerships
Seedooh
PANELIST
Sales Director LATAM
Broadsign
PANELIST
Founder & CEO
Hivestack
4:45 - 5:00 PM  |  CLOSING REMARKS
SPEAKER
CEO and Founder
SmartBomb Media Group
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Join Us at
Digital Signage Expo 2020
Conference - Sept 15 - 18 | Exhibit Hall - Sept 16 - 17
Las Vegas Convention Center | South Hall 3
150+ Exhibitors | Sessions | Lunch Roundtables | Free Workshops
We can let you know when registration opens!
Registration Customer Service: US 844-256-7469 | International 240-439-2944 | DSE@experient-inc.com