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DOOH STRATEGY SUMMIT

TUESDAY, MARCH 26, 2019
LAS VEGAS CONVENTION CENTER

The Digital Out-of-Home Strategy Summit offers a high-level, 35,000-foot perspective on the state of the industry. The conference serves as a meeting place for brand marketers, ad agencies and network operators, and covers what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. The conference addresses current and future issues and challenges, including how the medium is measured, who sees it, how effective it is, where it’s located, what it costs and where it fits in the media buyer’s planning.

The overarching theme of the 2019 Summit is DOOH is Global. The goal is to have at least 50% of speakers from outside the US, representing Europe, Latin America, Russia and the Pacific Rim.

DIGITAL STRATEGY SUMMIT AGENDA
Content subject to change.
9:00 - 9:15 AM  |  WELCOME
SPEAKER
VP Strategic Management
NEC Display Solutions
SPEAKER
CEO and Founder
SmartBomb Media Group
9:15 - 10:15 AM  |  OPENING KEYNOTE
Creative + Technology + The Science of Behavior = Powerful DOOH
10:15 - 11:00 AM
GDPR Impact on DOOH, The CA Data Privacy Act and Growing Restrictions on Data Collection
11:00 - 11:15 AM  |  BREAK
11:15 AM - 12:15 PM
Emerging Technologies that Enable DOOH to Engage the Mobile Consumer
12:15 - 1:30 PM  |  LUNCH KEYNOTE
The Future of DOOH in an Online World - It’s All About Experiential
1:30 - 2:15 PM
Programmatic, PMP and Media Planning Tools: An Agency Perspective
2:15 - 3:00 PM
Why Open Systems, API Toolkits & Network Collaboration will Accelerate Ad Revenue for DOOH
CEO and Founder
SmartBomb Media Group
3:00 - 3:15 PM  |  BREAK
3:15 - 4:00 PM
DOOH Standards, Measurement and Best Practices - Elevate the Industry
4:00 - 4:50 PM
Insights into Trends, Issues, Challenges and Opportunities Throughout the World
4:50 - 5:00 PM  |  CLOSING REMARKS
SPEAKER
Global CEO
Rapport Worldwide
SPEAKER
President
Geopath
SPEAKER
CEO and Founder
SmartBomb Media Group