WELCOME TO THE AGE OF CONTEXTUAL CONTENT
Reach and frequency have given way to RELEVANCE in advertising and marketing strategy. Successful brands increasingly turn to Digital-Out-Of-Home (DOOH) Networks to deliver engaging, influential and highly relevant messaging in the right place at the right moment to the right audience – the definition of contextual content.
At DSE, immerse yourself in what’s new and what works in DOOH; the fastest-growing advertising medium that exists. See, interact and meet network operators, planners, suppliers and technology providers for every brand and business need.
Digital Out-of-Home Network Applications you will see at DSE:
EDUCATION – A highly sought-after audience for many advertisers, college students are high-value prospective customers effectively reached on-campus for multiple years.
ENTERTAINMENT – Reach concert, sports and moviegoers in venues charged with emotion, passion and loyalty. From entrance to exit, DOOH networks can enhance the experience while building brand loyalty, product interest and more.
HEALTH & WELLNESS – From health practitioners’ offices, clinics and hospitals to fitness centers; highly relevant advertising reaches patients, visitors and members.
OUTDOOR – From highway digital billboards to rooftops on taxis, reach travelers and commuters with relevant information and advertising while they drive and as they ride in planes, buses, trains, subways or use rideshare and cabs.
RETAIL – Reaching shoppers at precise points on the path to purchase in stores and malls can be achieved with surgical precision to engage, influence and deliver customized experiences, product awareness and increased sales.
TRANSPORTATION HUBS – Targeting travelers and commuters in airports, bus stations and other transportation hubs provides ideal conditions for brand marketers to deliver highly relevant messaging with reach and frequency.
Key Benefits of Digital Signage for
Digital Out-of-Home Networks
Digital Out-of-Home Networks
- By making in-store and mall environments more exciting and interactive places to shop, retailers are better able to make “brick and mortar” environments more relevant to today’s digital-centric shoppers.
- Niche audiences are the new normal, and niche-focused DOOH networks are the ideal means to “reach the niche.” From doctors’ offices and veterinary clinics to car dealerships and military bases, niche networks deliver relevance and reach.
- As in-home advertising continues to decline, the opposite is true with DOOH. The fastest growing advertising medium for a decade shows no signs of slowing.
- DOOH delivers contextual brand messaging across digital devices. No other medium delivers Mobile, Social, and Location-Based marketing integration opportunities for brands.
- Precise targeting of a brand message by type of location, time of day (dayparting), weather conditions, other location-specific factors and more, make DOOH the ideal way to contextually connect with viewers in any environment.
- Easy scalability means cost-effective and operationally efficient media delivery. Plus, it enables remote management of content, network, and device performance that’s coupled with highly detailed media auditing and reporting – all at your fingertips.
JOIN US AT
DIGITAL SIGNAGE EXPO 2020
CONFERENCE - MARCH 31 - APRIL 3 EXHIBIT HALL - APRIL 1-2
LAS VEGAS CONVENTION CENTER
200+ EXHIBITORS | SESSIONS | FREE WORKSHOPS