Digital Signage Expo announced today that its 2020 educational conference will again feature four individual full-day educational programs for Digital Signage Expert Group (DSEG) certification or renewal credits.
Designed for anyone whose professional involvement requires a full understanding of all the elements of digital signage and the interconnected technologies that produce the images on screen.
Designed for content creators and managers, this program addresses how content fits into a digital signage or DOOH system, what makes content most effective in this medium, the cost of content and how to measure it.
Designed to provide an introduction to and full understanding of the complexities and what comprises a digital signage network along with what is necessary for successful network operation, network communications and good network security policies.
Designed for salespeople tasked with explaining to end-users “why” they should buy digital signage technologies, this program will also explain how to tailor benefits to the customer synthesizing the messages and explore methods behind the past decade’s top sales methodologies.