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DOOH STRATEGY SUMMIT

CONTENT WORKSHOP
FRIDAY, MARCH 29, 2019
LAS VEGAS CONVENTION CENTER

Join us for an in-depth, full-day workshop on digital signage and video board content creation with a focus on real-world scenarios. Between facilitated discussions, presentations and small group exercises, you will learn the essential importance of storytelling, strategy and the elusive art of content management.

CONTENT WORKSHOP AGENDA
Content subject to change.
9:00 AM  |  Welcome
CEO/Founder
OpenEye Global
9:15 AM  |  Design & Strategy
Content Design for Digital Displays
Asst Professor
Fashion Institute of Technology (FIT)
Professor
Fashion Institute of Technology (FIT)
How It’s Made: Tools and Techniques for Creating Digital Signage Content
Sr Director, Content Creation Services,
Almo Professional A/V
10:00 AM  |  Prototyping
Knowing the Right Tactics & Timing to Prototyping
Director, Creative Technologies
DCL Boston
10:20 AM  |  Content Planning
Defining the Right Specs to Deliver Optimal Content
Director, Operations and Content
Adomni
Planning Effective Content Through Context and Hyper-Localization
AVP Content Strategy
SJC (St. Joseph Communications)
11:05 AM  |  BREAK
11:25 AM  |  Storytelling
Beyond Display: Connect Your People and Brand through Storytelling
Director, Sales Enablement
Four Winds Interactive
Art Director
Four Winds Interactive
Delivering Integrated Brand Experiences that Connect Emotionally
Director, Digital Creative Experience
Shikatani Lacroix Design
12:10 PM  |  Data Tells a Story
Demystifying Data: How Digital Signage Transforms Analytics into Employee Advocacy
VP Marketing
Enplug
12:30 PM  |  The Art of Content Management
Getting the Impossible Right – Understanding the What and How of Content Management
CTO
ANC Sports Enterprises
The Long-Term Game: How to Best Utilize Digital Signage
Creative Services Manager
10net Managed Solutions Ltd.
1:15 PM  |  Lunch
2:15 - 4:00 PM  |  Workshop Exercises

Participants will be divided into small groups to work together on a mock content project, and then present their work. Each group will be facilitated by one of the presenters.

4:00 - 5:30 PM  |  Group presentations