BRAND MARKETING & ADVERTISING
Contextual advertising is key online, and it’s equally important in brick and mortar environments, with intelligent digital signage networks making it happen. From outdoor to in-store and every other commercial environment, communicating contextually drives brand and product awareness, increases mindshare and influences purchase.
DSE is the world’s largest gathering of digital signage advertising and marketing networks, media buying, planning and reporting solutions, and innovative new delivery and display technologies. If you want to make sense of it all, or you seek to expand your brand’s reach and effectiveness, DSE is the place to be.
- The fastest-growing advertising medium for a decade shows no signs of slowing. Find strategic network partners, display technologies and content providers to enhance and improve your brand media buying success.
- Deliver contextual brand messages across digital devices. No other technology medium better delivers in-venue display, mobile, social, and location-based marketing integration opportunities for brands.
- Contextual content is king. Precise targeting by location, time of day (dayparting), weather conditions, other location-specific factors including customer journey stage, and more make DOOH ideal for contextually connecting with desired viewers.
- Specialized DOOH networks offer unequaled access to highly defined target audiences in highly relevant environments. Reach your desired viewer at impact moments in their life including doctors’ offices, veterinary clinics, car dealerships, military bases, and more.
- Education is key – DSE offers numerous educational sessions and seminars as well as open access to leading experts in DOOH and third-party network advertising.
- Easy scalability means cost-effective and operationally efficient media delivery; with remote management of content, network, and device performance coupled with highly detailed media auditing and reporting.
- Unmatched reporting and auditing from global to hyper-local – Establish ROI with unequaled accuracy and in real time, and track meta-tagged content across all devices and in any location, anytime.