BRAND MARKETING & ADVERTISING

CONTEXTUAL CONTENT ISN’T EVERYTHING. IT’S THE ONLY THING.

Contextual advertising is key online, and it’s equally important in brick and mortar environments, with intelligent digital signage networks making it happen. From outdoor to in-store and every other commercial environment, communicating contextually drives brand and product awareness, increases mindshare and influences purchase.

DSE is the world’s largest gathering of digital signage advertising and marketing networks, media buying, planning and reporting solutions, and innovative new delivery and display technologies. If you want to make sense of it all, or you seek to expand your brand’s reach and effectiveness, DSE is the place to be.

What Brand Marketers and Advertisers will see at DSE:
LEADING DOOH NETWORKS – Meet with large-scale global DOOH network providers as well as highly specialized industry-, retailer-, and venue-specific “niche networks.”
DISPLAY TECHNOLOGIES – Delivering content in style is what sets many campaigns apart. See  the world’s top brands’ stunning OLED, LCD and LED displays, mounts and enclosures for indoor, outdoor, and even on the door.
DISPLAY FORMATS – Explore everything from signature video walls and large 8K display screens to standard “small walls,” shelf-edge and price tag displays, as well as electronic ink and every kind of touchscreen technology on the market.
SOFTWARE AND CONTENT MANAGEMENT SYSTEMS (CMS) – CMS is the heart of any DOOH network. At DSE, see the most advanced content delivery, scheduling and reporting CMS solutions on the market that are purpose-built, proven, cost-effective and easy to use.
SELF-ORDER KIOSKS – Rapidly appearing in many retail, hospitality and large-scale venues such as stadiums and convention centers, touchscreen kiosks offer highly interactive brand experiences for consumers. See top manufacturers and technology solutions all in one place at DSE.
Key Benefits of Digital Signage for Brand Marketers and Advertisers
  • The fastest-growing advertising medium for a decade shows no signs of slowing. Find strategic network partners, display technologies and content providers to enhance and improve your brand media buying success.
  • Deliver contextual brand messages across digital devices. No other technology medium better delivers in-venue display, mobile, social, and location-based marketing integration opportunities for brands.
  • Contextual content is king. Precise targeting by location, time of day (dayparting), weather conditions, other location-specific factors including customer journey stage, and more make DOOH ideal for contextually connecting with desired viewers.
  • Specialized DOOH networks offer unequaled access to highly defined target audiences in highly relevant environments. Reach your desired viewer at impact moments in their life including doctors’ offices, veterinary clinics, car dealerships, military bases, and more.
  • Education is key – DSE offers numerous educational sessions and seminars as well as open access to leading experts in DOOH and third-party network advertising.
  • Easy scalability means cost-effective and operationally efficient media delivery; with remote management of content, network, and device performance coupled with highly detailed media auditing and reporting.
  • Unmatched reporting and auditing from global to hyper-local – Establish ROI with unequaled accuracy and in real time, and track meta-tagged content across all devices and in any location, anytime.
YOU’LL BE IN GOOD COMPANY AT DSE
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JOIN US AT
DIGITAL SIGNAGE EXPO 2019
CONFERENCE - MARCH 26-29  |  EXHIBIT HALL - MARCH 27-28
LAS VEGAS CONVENTION CENTER  |  NORTH HALL
200+ EXHIBITORS | KEYNOTES | SESSIONS | FREE WORKSHOPS
JOIN US AT
DIGITAL SIGNAGE EXPO 2019
CONFERENCE - MARCH 26-29
EXHIBIT HALL - MARCH 27-28
LAS VEGAS
CONVENTION CENTER
NORTH HALL
200+ EXHIBITORS | KEYNOTES
SESSIONS | FREE WORKSHOPS