An 18-year veteran at Target, Joel Allard has been deeply involved with in-store digital initiatives since 2003 and has held both technology and business roles. Having a background in media and marketing technology, Allard's expertise is collaborating to create business goals and requirements, and matching them with technology and solutions. He currently helps manage Target's in-store digital network, which includes overseeing content delivery, encoding and playback scheduling. He also co-owns the technology platforms that drive the network, and partners closely with IT, store design, and content strategy teams.
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Senior Business Partner, In-Store Digital
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