Ian Dallimore began work with Lamar in 2004 as part of the marketing department. A year later, he transitioned to national sales where he worked directly with OOH buyers and strategic teams for national agencies. Dallimore soon became Lamar's first digital OOH strategist and developed what the company has become today. As director of digital innovation and sales strategy, he interacts with national clients, brands and agencies to devise strategic plans. He also serves on the Digital Signage Expo Advisory Board with a focus on driving the industry to stay relevant in the advertising world. Dallimore is a graduate of Louisiana State University with a bachelor's degree in business marketing and communications.
DOOH NETWORK COUNCIL
Director, Digital Innovation & Sales Strategy
Lamar Advertising Company
MY DSE EXPERIENCE