As Vice-President of Digital Ad Operations, Chris Mackenzie has spent 16 years bringing Clear Channel Outdoor into the digital age. Most recently, Mackenzie helped design and implement CCO’s programmatic solution for digital which resulted in the first true out of home programmatic integration. Mackenzie was also instrumental in the design and deployment of automatic webcams for digital roadside assets – an industry first – resulting in thousands of CCO labor hours saved annually. Never content with "now," Mackenzie has spent his career focusing on "what’s next,: and by doing so has kept CCO at the forefront of digital technology in the out-of-home space.
DOOH NETWORKS COUNCIL
Vice President of Digital Advertising Operations
Clear Channel Outdoor
MY DSE EXPERIENCE