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Helpful Hints For a Successful Presentation

  • A "Speaker Ready Room" is available for rehearsal or final run-through of your session prior to the presentation.
  • As you are preparing your slide deck, please plan accordingly as internet access is not available in seminar rooms.
  • A computer will be provided in the room with your presentation preloaded. If you wish to use your own computer, you must have a HDMI output or provide an adapter.
  • We encourage the use of videos and motion graphics to illustrate your points and keep your presentation lively.
  • Do not crowd, clutter, or put too much material on your slides. They should be as simple as possible while still getting your message across.
  • All the writing, figures, tables, numbers, etc. should be clearly and boldly presented on the slides. Do not try to put too much information on one slide.
  • Observe the 4 Ps: Prepare, Practice, Promote, Present


Intellectual Property
Presenters must fully disclose all intellectual property utilized within handout materials and during course instruction. This is to protect intellectual property rights such as copyright or patent ownership.

Non-commercial Policy
Unless specifically designated, DSE educational programs are non-commercial events. The DSE podium is not to be used as a place for direct promotion of a presenter’s product, service or monetary self-interest nor for endorsing or discrediting others’ products or services.

In accordance with DSE’s non-commercial policy, distributing company literature or price lists and engaging in sales transactions as part of an educational presentation are prohibited. (Note: This prohibition does not include the use of graphic material used to illustrate technological concepts described during the presentation.)

Conformity to this policy is especially important for seminars, which are now eligible for Certification Renewal Units under the auspices of the Digital Signage Experts Group.

Following the session, speakers are allowed, and encouraged, to accept business cards from attendees who would like further information as attendee contact lists will not be made available to speakers before or after the session due to confidentiality reasons.

Legal Disclaimer
Speaker represents and warrants to Exponation LLC/Digital Signage Expo (DSE) that Speaker is the lawful owner or licensee of all materials and images submitted to Exponation LLC/DSE in connection with the referenced presentation. Speaker agrees to hold Exponation LLC/DSE harmless from all costs, fees, damages and the like resulting from a breach of this representation and warranty.


Golden Rule for Good Content
Share or solve; don’t shill. Good content doesn’t try to sell. Rather, it creates value by positioning you as a reliable and valuable source of vendor-agnostic information. Your content shares a resource, solves a problem, helps your customers do their jobs better… .” Source: Ann Handley and C.C. Chapman, Content Rules (Hoboken, N.J.: John Wiley & Sons Inc., 2011).

Recommended Reading:
Cliff Atkinson, Beyond Bullet Points: Using Microsoft Office PowerPoint to Create Presentations That Inform, Motivate and Inspire, 3rd Edition (Redmond, Wash.: Microsoft Press, 2011)
Cliff Atkinson, The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever (Berkeley, Calif.: New Riders, 2010)

The official DSE Powerpoint templates provide a professional, uniform appearance for presentations which can also be used to create handouts. Templates include a place for your company logo and is flexible enough that it can be adapted to any information, whether text, video or graphics.

Powerpoint Presentation Template Downloads

If you are unsure which presentation template to download, please contact Cassie Cantrell ccantrell@exponation.net

Powerpoint Presentation Slide Content Checklist

To ensure that essential information, including relevant, non-promotional company background, is included in your presentation, we’ve provided the following checklist for possible slide content:

  • Slide #1: Seminar Title; Speaker Name, Title, Company; Date of Presentation (required for all sessions)
  • Slide #2: DSEG Certification Information (required for DSEG-approved seminars only)
  • Slide #3: Course Description & Learning Objectives (required for DSEG-approved seminars; optional for all other sessions)
  • Slide #4 +: Insert slides of your presentation here
  • Topic Introduction: 3-4 key points or takeaways from the Big Story you will be presenting. Think of the key points as possible tweets that you can use to create interest in your presentation.
  • Subtopics: Development of each of the 3-4 key points with accompanying supporting material; insert additional slides as necessary to make your point.
  • Company logo should appear only on the conclusion page.
  • Company background may be included, but only as necessary to provide attendees knowledge relevant to the story behind your presentation.
  • Conclusion Slide: Your company logo and your contact information (required for DSEG-approved seminars; optional for all other sessions). You may also include your DSE booth number if exhibiting, or mention of other topics and times on the DSE educational program when you might be speaking.

All of our speakers are given the opportunity – and encouraged – to submit a video to promote their session. These videos, running approximately 45-60 seconds, are added to the session's page, used on social media and included in MyDSE newsletters (which are sent to all current DSE registrants). This is a great way to encourage attendees to come to your session and tease them with bits of information that they'll learn in the session.

If you are interested in the opportunity, please note the following:

  • Record up to a 60-second video clip.
  • Include an elevator pitch for the topic you will be presenting on.
  • Give an idea of who should or will be attending the session.
  • Provide a few objectives the attendees will take away.
  • If there are any images you’d like to include, please do.
  • We will add the opening and closing graphics as well as any lower thirds.

We understand that not all of our speakers have access to professional video equipment and a studio, but almost all of us have a smartphone that will work just as well. And if you need editing help, we'll be happy to work with you to produce the final version.

Just remember to consider the following tips if you do plan to use your smartphone:

  • Please turn the phone sideways, so that the picture is horizontal
  • Keep the phone as steady as possible for the best picture quality – prop it against something or use a tripod if you can (Don't worry, we won't judge you if you use a Selfie Stick!)
  • For the best sound quality, shoot indoors in a quiet area
  • For the best lighting quality, shoot away from windows

You may submit your video via WeTransfer, Dropbox, Google Drive, etc. to Jason Kushner (jkushner@exponation.net). If necessary, Jason can make arrangements to record you via webcam.

Here are some samples of DSE session promotional videos from 2016:

If the speakers play the lead roles in an educational conference, then the moderators are the supporting actors. In Hollywood, leading actors and supporting actors alike receive the Oscar. Moderators play no less a crucial role in the success of the Digital Signage Expo conference program.

What makes the moderator’s role so important is that he or she must serve two masters – the speakers and the audience – while juggling numerous responsibilities:

  • Introducing the speakers
  • Keeping the seminar on schedule
  • Managing the questions and answers.

Based on attendee expectations and our own understanding of how a good moderator can contribute to the success of a session, each individual accepting the role of a conference moderator needs to be prepared to do the following:

Pre-Conference Preparation

To moderate a single-person (or dual-speaker) presentation, there’s little to no advance preparation unless you want to introduce yourself to the speaker beforehand. Your main responsibilities will be to welcome attendees, read the housekeeping notes and briefly introduce the speaker.

To moderate a panel, prepare by conversing with the speakers to acquaint you, as the moderator, with a better understanding of the subject matter. We also encourage our facilitators to prepare "leading questions" in cooperation with the speakers to break the ice and encourage audience participation during the seminar's Q&A period.

On-Site Responsibilities

  • Reserve the "Speaker Ready Room" for a rehearsal or final run-through with your session’s speakers prior to the presentation. This also provides the opportunity for you to meet the speakers. This is optional, based on the speaker's preference.
  • Show up at least 10 minutes in advance of the start of the seminar to meet the speakers (if you haven’t done so already), review the housekeeping notes and be sure you understand how to use the AV system.
  • Begin the session on time and present the introductory welcome, housekeeping notes and sponsorship acknowledgements at the opening of the session. (These will be provided at the podium by DSE staff.)
  • Keep the speakers within their allotted presentation time so that there is adequate time for questions and answers and that the session ends on time.
  • Manage the flow of questions and answers throughout the session or during a specific Q&A period — including being sure to repeat the question for all to hear — to ensure audience participation and interaction with the speakers.
  • End the session on time and present the thank you message and event reminder announcements, as well as a reminder to turn in the session evaluation forms before leaving, as attendee feedback is essential for us to improve the sessions every year.

Because a moderator represents himself/herself, his/her company and Digital Signage Expo, a high degree of professionalism is expected.

Digital Signage Expo would like to express its thanks to the DSE 2018 Education Committees for the key role they have played in creating a high-quality, professional program for the annual conference and select pre-show educational events. Their responsibilities range from recommending timely and compelling topics to selecting proposals to reviewing final presentations.

Alan Brawn
Brawn Consulting
Jonathan Brawn
Brawn Consulting
Sandra Breading
Senior Director, IT
Marriott International
Penny Carter
Digital Signage Lead
Lockheed Martin
Lawrence Chang
Director, IT
Calgary TELUS Convention Centre
Frank Coccaro
Executive Director of Multimedia
MGM Resorts International
Richard Daugherty
Digital Media Solutions Engineer
Ed Dickison
Manager, Video and Messaging Services
Univeristy of Notre Dame
TJ DiQuollo
Director of Creative Services
Joshua Eftekhari-Asl
Manager of Technology Delivery
Taco Bell
Chuck Gose
Mike Hill
Sr Manager of Design, Marketing, and Communications
Brigham Young University
Christopher Mackenzie
VP of Digital Advertising Operations
Clear Channel Outdoor
Joseph McQueen
Senior Manager of Network Services
American Eagle Outfitters
Mike Miodunski
Senior Business Services Coordinator
Angie Nalepka
Sr Manager, Digital Experience & Creative
Rogers Communications
Daniel Orme-Doutre
Media Solution Architect
Josh Saiz
Analyst Programmer III & Adjunct Facility
University of New Mexico
David Salame
Sr Manager, Business Development
John Glenn Columbus International Airport
Steve "Chewie" Stavar
Digital Signage Specialist
West Virginia University
Traci Quillen Stewart
Digital Signage Solutions
Eastman Chemical
Mike White
Director, Business Development and Digital Signage
Unified AV Systems
Robert White
Design Engineer
Unified AV Systems

As the DSE Conference has increasingly become a peer-to-peer event, DSE would like to hear from any end users, network operators, ad agency executives or brand marketers interested in serving on future education committees. To volunteer please contact Chris Brennaman at cbrennaman@exponation.net

DSE Distinguished Faculty members have contributed to the advancement of professional education in the digital signage, digital out-of-home and interactive technology industries through their presentations at DSE events.

For DSE educators to qualify as Distinguished Faculty members, their presentations must meet the high standards set by DSE and its educational committees and the expectations of DSE attendees as evidenced by high marks on speaker evaluations for:

1. Presenter's Knowledge,
2. Presenter's Effectiveness and
3. Presentation Content.

DSE Distinguished Faculty members have presented at four or more DSE events, including at least once in the previous two years, and consistently earned scores of 3.5 or more on a 4‑point scale on evaluations from attendees, or they have achieved scores of 3.7 or more at a minimum of two events (effective beginning DSE 2011).

Alan Brawn
Lyle Bunnˆ
John Coniglioˆ
Ian Dallimoreˆ
Laura Davis-Taylorˆ
Ken Goldberg
Steve Hargis
Ed Kingˆ
Chuck Lampe
Phil Lenger
Frank McGuinness
Bryan Meszaros
Janna Rider
Tom Stipes
Anne White
Mike White
Robert White*
* No faculty designation in 2017 | ˆ Recognized Faculty in 2017

DSE Recognized Faculty members have contributed to the advancement of professional education in the digital signage, digital out-of-home and interactive technology industries through their presentations at DSE events.

For DSE educators to qualify as Recognized Faculty members, their presentations must meet the high standards set by DSE and its educational committees and the expectations of DSE attendees as evidenced by high marks on speaker evaluations for:

1. Presenter's Knowledge,
2. Presenter's Effectiveness and
3. Presentation Content.

DSE Recognized Faculty members have presented at one or more DSE events, including at least once in the previous two years, and received an audience rating of 3.5 or more on a 4‑point scale (beginning DSE 2011).

Rudy Alexander
Jennifer Arani
Matt Arnold
Jose Avalos*
Davey Barrett
Felicia Billingslea
Jeff Blankensop*
Ben Bojko*
Jesse Breidinger
Dwayne Brown*
Jessie Budd*
Jude Carter*
Penny Carter
Greg Chambers*
Justin Cohen*
Rick Cook*
Adrian Cotterill*
Mikhail Damiani
Jennifer Davis*
Richard Dirstein
Timothy DiVito
Pam Dixon
Holli Drewry*
Michael Dwyer*
Kim Dwyer
Andrea Ehresman
Brandon Elliott
David Etherington
Paul Fleuranges*
Drew Frost*
Mike Gamaroff*
Ron Gazzola*
Mark Geiger
Jennifer Gillum*
Josh Goldblum*
Luis Maria Gonzalez-Lentijo*
Chuck Gose*
Damien Gutierrez*
Kelly Hackett
Colleen Hamilton
Kristin Hancock*
Chip Harding*
Jerry Harris*
Michael Hiatt*
Steve Jowett*
David Kepron*
Travis Kragh
David Krupp
Thomas Kunka*
Jean-Pierre Lacroix*
David Levin*
Elizabeth Mayes*
Brian McClimans*
Kelly McGillivray*
Dave Meier*
Henry Mowat*
Paul Murray*
Jim Nista*
Andrada Paraschiv
Brad Parler
Peter Rivera
Tom Ryan
Ron Santana*
Matt Schroeder*
Steven Schultz*
Alicia Shires*
Andreas Soupliotis*
Lee Summers
Daniel Terenzio*
Marcos Terenzio
Todd Van Nurden*
Rich Ventura*
Anthony Vitagliano
Rodney Ward*
* No faculty designation in 2017

If you have questions or need additional information please contact:

Conference Manager
(770) 817-5913
Office Assistant
(770) 817-5908

DSE is not currently accepting presentation proposals for 2018. To be considered for future DSE events, please fill out this form and you will be added to our potential speaker database and be informed when the Call for Speakers is issued for DSE 2019.