Capturing Attention in the New World of Digital Signage
Wednesday, March 28, 2018: 2:00 PM - 2:30 PM
Room: Booth #1741
Session Number: BP5
Basic to Advanced
DescriptionStorytelling through digital signage goes beyond eye-catching content. Impactful content that sticks is made first by analyzing and understanding consumer behavior around digital signage and then understanding the role new devices play. Culture is shifting dramatically and effective digital signage adapts to meet its needs. Once this happens, telling a story that captures attention, stands out and sticks with consumers becomes easier.
Learning Objectives• Gain an understanding of consumer behavior when it comes to digital signage and digital devices.
• Learn about the importance of expanding the digital signage experience from digital signs to mobile devices and back again.
• Learn how to tell a good story through digital signage that invokes emotion and helps your story to stands out and stick with consumers.