Digital Signage Connection

Patient Experience Design at Mayo Clinic

As part of its mission to serve patients and advance medical science, Mayo Clinic sets a global standard in systems engineering, architecture, interior design, landscaping and art. This environment creates a canvas to which our team adds value through the creation of multimedia displays. Along with artifacts and graphics, the Patient Experience displays of Mayo Clinic make innovative use of digital signage technology. Digital signage plays a key role in communicating the message, "You made the right decision" to engage with Mayo Clinic as a patient, as a benefactor, as an employee, as a consumer and as a member of the public. In sharing our experience at the Mayo Clinic, we will help attendees of this discussion group gain insight into choosing the right digital opportunity, creating purpose of place, best practices for best outcomes and the value-add of digital opportunities in a healthcare setting.

Sharon Erdman currently directs Patient Experience Design at Mayo Clinic — a $26 billion internationally recognized health care organization. She provides a comprehensive vision for patient experience through the method of patient-centered environmental design. With each project being firmly rooted in Mayo Clinic’s heritage, history, vision and values, the spaces positively affect a patient’s understanding of Mayo Clinic's commitment to quality, safety, education and the unparalleled care Mayo delivers every day. Prior to this appointment, Erdman held the position of creative director and unit head for strategic design at Mayo Clinic, where she led a diverse team of innovative creative professionals who developed visual solutions to support Mayo Clinic's strategic plan. Through her leadership, she helped elevate the team’s expertise in experience design, print-publication, identity and campaign development resulting in multiple creative design awards.

Before coming to Mayo Clinic in 2004, Erdman served as creative and art director for more than 20 years in the fields of branding, publishing, product development, direct mail marketing, packaging, capital campaigns and national promotions. Her clients included Disney, Toys ‘R Us, QVC, Scholastic Books, PBS, Target, Barnes and Noble and Discovery Channel.

Erdman earned a BS in visual art and art history at Florida State University, School of Visual Art. She continued her education in graphic design at the University of Florida, School of Graphic Design. She views her career as a way to create dialogues aimed at developing new ways of approaching business solutions, through objective-based design — offering the right solution, at the right time to achieve the right outcome.