Video Walls Unplugged

Tuesday, February 11, 2014
8:00am - 5:00pm

Moderator & Program Coordinator

Adrian J. Cotterill

Conference Sponsor:

DailyDOOH's first Thought Leadership Summit of 2014 kicks off at Digital Signage Expo with a North American look at "video walls." "Video Walls Unplugged," like its European counterpart in May 2013, is a thought-provoking event, highly technical in nature, full of quick-fire presentations from top industry speakers who truly have something interesting to say on the subject.

The global video wall industry will continue to see strong double-digit growth over the next three years, reaching sales of close to one million units in 2015. Set against that background, this summit will consider all aspects of this expansion, including network owners, content and creative agencies, and user perspectives, BUT with a clear focus on the technology that will drive this growth.

The event features only the best speakers as we have vetted them all and chosen only those who have ‘ideas worth spreading.’ As usual, we ensure that every presentation is up to our impeccably high standards.

Topics include content creation, configuration, making use of shape, megapixels vs. gigapixels, open source software, the Issy-Neale Formula and much more!

Packages & Pricing


8:00am – 9:00am Registration & Coffee
9:00am - 9:30am "Welcome and Introduction" - Adrian J. Cotterill Details
9:30am -10:00am "Open Source Innovation" - Andreas Soupliotis Details
10:00am - 10:30am "The Art of Signage Seduction… or How to Score With Great Content" - James Fine Details
10:30am - 11:00am "The Issy-Neale Formula" - Andrew Neale Details
11:00am - 11:30am Coffee & Networking
11:30am - 12:00pm "Shape and The Big Pixel Challenge" - Alex Hughes Details
12:00pm - 12:30pm "The Science of Experiential Video Walls" - Denys Lavigne Details
12:30pm - 1:30pm Networking Lunch
1:30pm - 2:00pm "Content Magic" - Phil Lenger Details
2:00pm - 2:30pm "Effective Audience Measurement" - Ke-Quang Nguyen-Phuc Details
2:30pm - 3:00pm "Getting to Average: Engaging Two - or Even Three - of Our Five Senses With Video Walls" - Kirk VanderLeest Details
3:00pm - 3:30pm "MegaPixels Are Boring. Let's Talk About GigaPixels" - Bob Rushby Details
3:30pm - 4:00pm Coffee & Networking
4:00pm - 4:30pm "Thinking INSIDE the Big Black Box" - Brian Henry Details
4:30pm - 5:00pm "Visual Surfaces and the End of the Video Wall as We Know It: A Design Revolution Underway" - Stephen Borg Details

"Welcome and Introduction" - Adrian J. Cotterill

9:00am - 9:30am


Adrian J. Cotterill

The global video wall industry will continue to see strong double-digit growth over the next three years, reaching sales of close to one million units in 2015. In this full-day Summit, we will discuss all aspects of this market segment expansion with a very strong emphasis on how technology and content need to go hand in hand to continue driving that growth. To that end, we have assembled our version of a content dream team to show attendees how content should be done.

Over the past 25 years, Adrian Cotterill has worked for IBM, Intel, Bertelsmann and a number of investors and business angels in positions such as chief technology officer, head of Internet technology, business development director, head of strategy and interactive marketing manager. His work with his business partners over the last seven years has involved industry analysis, market research, commercial and technical due diligence, software and hardware review, product design, branding and market entry strategy. He is a much in-demand speaker at events around the world and a familiar face on the judging/award circuit. He is also a brand ambassador for the Digital Content Circle, a member of MENSA (the high IQ society) and a member of the National Union of Journalists.

"Open Source Innovation" - Andreas Soupliotis

9:30am -10:00am


Andreas Soupliotis
CEO & Founder
Ayuda Media Systems

In 2011, Ayuda Media Systems donated its Splash digital signage player to the industry as an open source initiative. I will discuss some of the innovation that has come about as a result of having available a free, open source media player in the digital signage industry and look at what could be the focus going forward when innovating next generation signage opportunities.

Andreas Soupliotis, chief executive officer of Ayuda, founded the company in 2003 with the mission of building the world's best out-of-home system for media owners.

He oversees all aspects of Ayuda, including sales and marketing, and he continues to drive R&D innovation into the Ayuda Platform, which consists of functionality such as proposal generation, CRM, contracting, billing, leasing, Web POP, financial reporting, business intelligence, a free open-source digital player and a digital CMS called Splash (which won an award from Microsoft in 2012 for Azure Application of the year).

Prior to founding Ayuda, he worked for Microsoft Corp. in Redmond, Wash. for almost a decade across various divisions, most notably Microsoft Research, where he pioneered next-generation digital media experiences for Windows and authored multiple patents in that space.


"The Art of Signage Seduction… or How to Score With Great Content" - James Fine

10:00am - 10:30am


James Fine
Telecine Multimedia Inc.

Your screens may be big and beautiful… but beauty is only screen-deep. You won't even get to first base unless you show content with real substance. If you understand your audience and give them what THEY want… you are far more likely to get what YOU want.

James Fine is founder and president of Telecine Multimedia, a 25+ year-old Montréal-based company dedicated to great corporate communication. Fortune 500 clients from around the world rely on Telecine to solve their communication challenges by leveraging electronic media. Technology evolves and Telecine has evolved with it. Fine’s talent is in guiding his clients through the maze of options to find the best possible solution for them. His educational background in business and communications, and his passion for electronic toys... err... tools, prepares him well for this role. He enjoys sharing the lessons that he has learned over the years and firmly believes that “there are so many new mistakes to make, why make the same ones twice?”

"The Issy-Neale Formula" - Andrew Neale

10:30am - 11:00am


Andrew Neale
Technical Director

The Issy-Neale Formula is a platform independent, human readable and machine readable method to describe a video screen display made up of tiled units. I will explain how it bridges the gap between content creators and programmers and provides a common method to describe a shape for a wide range of different technologies.

Andrew Neale is technical director at IGCH Ltd., a company best known for the online industry publication, and co-founder and co-owner of Kaleidovision Ltd., a U.K.-based company that specializes in the design, development, implementation and management of digital media networks.

Over the past 20 years, Neale's work has involved IT infrastructure, OEM manufacture, TV broadcast, music systems, digital signage, high-end display and video wall systems and generic AV systems.

His hands-on operational roles have given him a wide experience not just of the technical aspects of business, but also in planning and strategy, project management, client and supplier relationships.

In 2009, Neale co-published the Issy-Neale Formula, which is designed to provide a common framework for describing shapes of video displays made of smaller screen elements, and in 2012 co-authored "How MicroTiles Made an Impact at the London Stock Exchange."

Neale has been actively involved in the OpenSplash media player project since its inception and is a member of its technical Steering Group.


"Shape and The Big Pixel Challenge" - Alex Hughes

11:30am - 12:00pm


Alex Hughes

Amigo has literally thrown millions and millions of pixels at screens over the past few years, and we know from experience that there are always technical challenges in doing so. I will talk about the need for a definitive content strategy, discuss video wall shape and examine the inherent issues in putting large numbers of pixels on screens from a content perspective — explaining how I think the industry could be freed from the constraints of having to solely build content for traditional 16:9 aspect displays.

Alex Hughes co-founded Amigo in 2007 with the aim of putting together a different kind of digital creative agency that focused on developing unique content for the various types of screen media in the marketplace.

Amigo has worked with a wide variety of display formats; being the first in Europe to work with Christie MicroTiles (as well as being part of that product's global content launch team in 2009), has carried out work for the traditional outdoor community using very small through to very large LED billboards including the Coca-Cola sign in Piccadilly Circus as well as experimenting with shape using other technologies - having helped build Die Pixel-Maschine for NEC Display Solutions (first shown at ISE in January 2013).

Media walls for the likes of The London Stock Exchange, Deloitte and PwC have been a staple of Amigo's output in recent times as well as specialist motion graphics and video production for clients such as The Top Right Group, Philips and Canon.

Hughes’ own career spans digital media, moving image and television. In 1994 he built the moving image department of Deepend, a New Media agency that grew to over 200 people in eight international offices. He then moved to ITV Network, the UK’s first commercial TV broadcaster, developing their web and Interactive TV (iTV) content strategy and then MTV Networks Europe as new platforms director where he established and implemented their iTV offering over seven MTV channels — the backbone of which can currently be seen on MTV today.

"The Science of Experiential Video Walls" - Denys Lavigne

12:00pm - 12:30pm


Denys Lavigne
Arsenal Media

Bigger. Smarter. More engaging. A new generation of video walls has emerged. These high-impact, experiential destinations captivate audiences with features such as augmented reality, gesture and touch interactivity, mobile and social media. They have become digital hubs for multi-platform media strategies. The objective of this session is to inspire new ideas and project development methods as a way to better leverage client investment and meet the expectations of today's tech savvy consumer.

Denys Lavigne is the founder and president of Arsenal Media, a Montréal-based creative agency dedicated to digital signage and interactive experiential installations. Arsenal helps clients define, produce and implement best-of-class branded content experiences. After spending several years in the publishing industry, Lavigne established Arsenal Media in June 1999. His agency has since then developed digital projects for clients such as Caterpillar, The Miami Dolphins, Sun Life Financial, Re/Max, The Nielsen Co., Dee Daa Restaurants, The Montreal Congress Center and Christie Digital Systems. Through his leadership, Arsenal has favored a project-driven approach to digital content creation and implemented innovative approaches such as The Screen as a Hub, which opens new doors in the development of innovative content strategies for display-based installations.

"Content Magic" - Phil Lenger

1:30pm - 2:00pm


Phil Lenger

Digital signs can be fun and interesting to watch! So can presentations about digital signs! If you have ever wondered how to have better content on your displays, come to a lively, interactive discussion where you will discover the SECRET to great digital display content. We reveal the FORMULA to developing attractive and relevant video and imagery so that your displays are engaging. Find out how to be UNPREDICTABLE and capture the attention of your audience. There is magic in creative digital displays, and you can be the magician, turning pixels into power, minutes into memories.

Philip Lenger is the president and founder of Show+Tell, a creative technology company based in New York City specializing in large-scale dynamic environments, and out-of-home digital networks.

Honored with a variety of design and electronic media awards, Show+Tell has developed digital signage content and technology solutions for world-class installations like ABC's Times Square Studios, Victory Plaza in Dallas, Texas, M&M's World Store in Times Square, Bloomberg Headquarters in New York, and the upcoming H&M / Barco spectacular in Times Square.

A pilot, self-taught computer programmer, designer, and musician, Lenger has two decades of experience in creative marketing. He founded Show+Tell in 1989 and has evolved the company’s products and services to remain at the forefront of the digital display business.

"Effective Audience Measurement" - Ke-Quang Nguyen-Phuc

2:00pm - 2:30pm


Ke-Quang Nguyen-Phuc

Whilst audience measurement provides accountability and performance tools, there's a growing interest in using the metrics to trigger events in real-time. I will provide some examples of innovation in this area, specifically in the video wall and large format DOOH sector. I will discuss 'Look Out', which is based on Quividi's VidiReports and is used to analyse viewer demographics and to trigger the display of content relevant to that audience.

Ke-Quang Nguyen-Phuc, COO, is responsible for business and operations at Quividi. Before that, he held a variety of engineering and sales positions in the electronic design automation and semiconductors industry at MoSys, Chipidea, Synopsys and Cadence Design Systems. He was also a co-founder and headed sales at CRFTech, a French semiconductor intellectual property vendor, which was subsequently acquired by AKM Japan. Nguyen-Phuc received his Diplôme d'Ingénieur (MS) from ESIEE-Paris (France) and attended the International Executive Program at INSEAD.

"Getting to Average: Engaging Two - or Even Three - of Our Five Senses With Video Walls" - Kirk VanderLeest

2:30pm - 3:00pm


Kirk VanderLeest
VP National Accounts
Flixio Studios

Arguably one of the greatest advantages of video walls is the exponentially larger canvas on which to tell engaging stories, branding narratives and communication. Large and inspiring as the most impressive wall may be, must we still be confined to the visual? What of the other four senses? Might there be solutions to captivate and hold our dwindling cultural attention span through innovative touch and audio? I will discuss several video wall projects and installs that aim to accomplish JUST that — when smart, subtle, efficient use of both touch and audio combines WITH stunning visuals to complete a multi-sensory, truly interactive experience.

As vice president of national accounts for Flixio Studios, Kirk VanderLeest has gained a wealth of experience in the content creation side of the digital signage house over the past six years. With a master of business administration and Six- Sigma certification, he takes a holistic approach to the industry when working with clients and integrators. Having given several presentations on content creation and strategy at DSE 2012, VanderLeest returns with fresh experiences to share and educate those seeking to dig deeper into effective deployment of content for digital signage.

"MegaPixels Are Boring. Let's Talk About GigaPixels" - Bob Rushby

3:00pm - 3:30pm


Bob Rushby
Pixelized Light Inc.

Displays of many megapixels are easily created today and even a gigapixel (one thousand megapixels) is on the edge of doable now. Soon, a gigapixel will become mainstream, so in this session, we look at why it is not necessarily the display technology that will hold the industry back.

Bob Rushby is the recently-retired chief technology officer and VP R&D of Christie Digital Systems, a global leader in projection and electronic display systems. He is currently writing a book with the working title "Digital Light… Pixels Everywhere." The book's theme is the emerging convergence of lighting, with digital modulation technologies and the associated implications on media, public policy and architecture to name a few.

At Christie, Rushby guided the development and execution of the company's technology roadmap to help enable Christie's rapid growth. He was the co-inventor of Christie MicroTiles, an award-winning modular digital display technology designed for digital-out-of-home architecture, event production and command-and-control environments. More recently, he led Christie's research into the use of laser technology for advanced display systems. Since retiring, he has continued his involvement with Christie by representing Christie with some of the companies it has invested in.

Rushby is actively engaged in the tech startup world and is involved with several business incubator and accelerator initiatives. For example, he is the Innovation Fellow with the University of Waterloo's REAP entrepreneurship program. He is also a mentor with Ryerson University's Digital Media Zone and with the Communitech Hyperdrive accelerator. And he is vice-chair of the Ontario Centres of Excellence ICT/Digital Media Advisory Board.

Rusby holds a bachelor's degree in electrical engineering from the University of Waterloo in Waterloo, Ontario, Canada, and a master's degree in electrical engineering from the University of Canterbury in New Zealand. He is a licensed professional engineer (P. Eng.) with the Professional Engineers of Ontario. Rusby has six patents registered, with one more filed. He provides advice to companies through his firm Pixelized Light Inc.


"Thinking INSIDE the Big Black Box" - Brian Henry

4:00pm - 4:30pm


Brian Henry
Brian Henry Design

As a leader in the LED sign design industry, Brian Henry has participated in the explosive growth of digital display technology through his 15-year tenure as senior design associate at Young Electric Sign Company (YESCO) and now as the principal of his namesake multidisciplinary design firm Brian Henry Design. From the design and presentation of 'mega media centers' and the creation of dynamic messaging, he will discuss balancing the technical and aesthetic challenges presented by this evolving technology and share his tips for maximizing the visual impact of these screen-filled big black boxes.

Brian Henry was born in Las Vegas, Nevada in 1977. A lifelong artist, Henry began drawing as a toddler and went on to become a member of the first graduating class in the Visual Arts Program from award winning magnet school the Las Vegas Academy of Performing and Visual Arts in 1995.

At 17 he began his career in commercial design, hand rendering images for the iconic Silver Strike minted gaming tokens. Although quickly distinguished in the field of gaming graphics design including imagery for popular games “Wheel of Gold” and “Flaming 7s,” Henry switched focus to interior signage in 1998.

During his 15 year tenure with Young Electric Sign Company (YESCO) Henry created thousands of interior displays including the most manufactured gaming sign in history “Betty Boop,” the modular sign concept seen in Stations Casinos and The Cosmopolitan of Las Vegas gaming floor program. As part of the design team that developed the revolutionary Bally’s Las Vegas 3-sided pylon sign in 2001, Henry’s focus has been outdoor signage innovations ever since.

Designer of Harmon Corner (2012), the 320 ft x 60 ft ultra high resolution LED display and co-designer of the Aria pylon (2013) as well as the LINQ pylon and vortex (2014), Henry’s talent for simple yet dynamic design is best illustrated in his overwhelming presence at one of the world’s most visible intersections on Las Vegas Boulevard and Harmon.

In June 2013 Henry struck out on his own to form multidisciplinary design firm Brian Henry Design taking the opportunity to continue working closely with YESCO on large design/build ultra high resolution displays and specialty lighting projects while pursuing his interests in motion graphics and content creation, large scale fine art works and systems engineering/management ushering in the new era of LED dominated signage that is not only striking to the eye but a sophisticated media interface with unlimited potential.

"Visual Surfaces and the End of the Video Wall as We Know It: A Design Revolution Underway" - Stephen Borg

4:30pm - 5:00pm


Stephen Borg
Corporate Director for Global Strategy & Market Development

The best designers around the world are now using digital technology to create Visual Surfaces. Quite simply, it is a revolution that spells the end of the simple video wall. Video hardly describes the rich content that can now be pushed to digital screens, and walls are NOT the only places you can expect to see multi-panel or tile displays. Innovative architects, interior designers and digital designers are using Visual Surfaces on walls, ceilings, floors, shop fronts and columns — in fact, any surface that can be used to add visual impact and Wow factor. It's an exciting time ahead where technology, design and creativity will soon align.

Stephen Borg is the corporate director for global strategy and market development at AOPEN Inc., a global electronics manufacturer that integrates digital media solutions into its signage technology and marketing services.

Borg has more than a decade of experience in the business strategy space working for large Australian and multinational corporations. Combining his deep understanding of technology with his knowledge of global best practice, Borg is well placed to explain the current trends and issues around the digital solutions AOPEN provides.

In addition to his knowledge and experience in retail and corporate strategy, Borg has a passion for problem solving and providing customized solutions. He is renown for providing his peers with new perspectives and insights -- adding imaginative concepts to established ideas.

Borg’s international experience lends itself well to AOPEN’s global outlook and allows him to communicate the company’s multicultural dynamic, which has led to AOPEN’s development of innovation organization-wide.

Perceptive and passionate, Borg’s contribution to AOPEN’s success will continue through the combination of market insight and talent empowerment.

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