Digital Signage Connection

Get “up to SPEED” with the acclaimed SPEED II Digital Signage Training Program presented by industry expert Lyle Bunn. This proven, information-rich, 4-hour, vendor-neutral program is recommended for end users and suppliers of dynamic place-based signage for advertising-based, corporate or hybrid networks for customer, patron, staff or student communications.

The time-tested approach accelerates project and supply professionals through the digital signage learning curve, getting “up to SPEED” on the key elements of planning, design, deployment and operations, and the inter-relationships of each. The presentation and planning templates provided to participants provide a solid basis for project, supply, investment and operational success.

The program is provided in two parts with Q & A throughout.

Project, Network and Business Planning topics include:

• Illustrative, Example Applications of Dynamic Signage
• Dynamic Place-Based Media in the Communications Continuum
• The Neuro-science Driving Visual Media
• The Planning Framework
• Communication Objectives
• Defining and Designing the Digital Signage Network
• ROI Analysis
• Technology Infrastructure to Support Business Goals
• Project Advancement Approach
• Network Financials and Investment/Costing

Content Strategy and Ad Revenue Achievement topics include:

• Content strategies and tactics
• Playloop Structures
• Composition of Content Spots – Examples Illustrating Best Practice
• Analytics and Metrics
• Advertising and sponsorship revenue achievement
• Media Planning and Buying Approaches
• The Best Sources for Additional Information

Four Renewal Unit (RU) credits toward CTS certification are provided.

Lyle Bunn, developer and presenter of SPEED II, is a highly regarded industry analyst, advisor and educator. For contributing to the planning of hundreds of networks, helping to train thousands of professionals and having published more than 200 articles and whitepapers, Bunn was recognized with an Honorary Doctorate by the Digital Signage Expert Group in January 2011. He is a well-informed, clear and enthusiastic presenter who uses graphics and examples to better inform and educate.