Speaker Resources
DSE® EDUCATIONAL SESSION PRESENTATION & HANDOUT GUIDELINES
Presentation & Handout Template
The official DSE template provides a professional, uniform appearance for presentations and handouts. It includes a place for your company logo and is flexible enough that it can be adapted to any handout information, whether text or graphics. Download the official DSE template now.
To ensure that essential information, including relevant, non-promotional company background, is included in your handout, we’ve provided the following checklist for possible front and back pages:
- Slide #1: Seminar Title, Date of Presentation
- Slide #2: Speaker Names, Titles, Companies
- Slide #3: Company Background (Include only information necessary to provide attendees knowledge relevant to the story behind your presentation. As session time is limited, include additional information at the conclusion of your handout but not in your presentation.)
- Slide #4: Topic Introduction (3-4 key points or takeaways from the Big Story you will be presenting. Think of the key points as possible tweets that you can use to create interest in your presentation)
- Slide #5-8: Subtopics
- Development of each of the 3-4 key points with accompanying supporting material; insert additional slides as necessary to make your point.
- We also encourage the use of videos and motion graphics to illustrate your points.
- Do not crowd, clutter, or put too much material on your slides. They should be as simple as possible while still getting your message across.
- All the writing, figures, tables, numbers, etc. should be clearly and boldly presented on the slides. Do not try to put too much information on one slide.
- Slide #9: Additional Company Background information, including DSE 2012 booth number if exhibiting, or mention of other topics and times on the DSE 2012 educational program when you might be speaking.
- Slide #10: Speaker’s Contact & Biographical Information
Intellectual Property
Presenters must fully disclose all intellectual property utilized within handout materials and during course instruction. This is to protect intellectual property rights such as copyright or patent ownership.
Non-commercial Policy
Unless specifically designated, DSE educational programs are non-commercial events. The DSE podium is not to be used as a place for direct promotion of a presenter’s product, service or monetary self-interest nor for endorsing or discrediting others’ products or services.
In accordance with DSE’s non-commercial policy, distributing company literature or price lists and engaging in sales transactions as part of an educational presentation are prohibited. (Note: This prohibition does not include the use of graphic material used to illustrate technological concepts described during the presentation.)
Conformity to this policy is especially important for seminars, which are now eligible for Certification Renewal Units under the auspices of the Digital Signage Experts Group.
For questions regarding these guidelines, please contact Richard Lebovitz, Editorial & Educational Services Director, at: rlebovitz@exponation.net or 770-649-0300, Ext. 22.
Additional guidelines for preparing, practicing, promoting and presenting your topic will be posted soon.
Golden Rule for Good Content
“Share or solve; don’t shill. Good content doesn’t try to sell. Rather, it creates value by positioning you as a reliable and valuable source of vendor-agnostic information. Your content shares a resource, solves a problem, helps your customers do their jobs better… .” Source: Ann Handley and C.C. Chapman, Content Rules (Hoboken, N.J.: John Wiley & Sons Inc., 2011).
Recommended Reading:
Cliff Atkinson, Beyond Bullet Points: Using Microsoft Office PowerPoint to Create Presentations That Inform, Motivate and Inspire, 3rd Edition (Redmond, Wash.: Microsoft Press, 2011)
Cliff Atkinson, The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever (Berkeley, Calif.: New Riders, 2010)