Seminars

S1 - The Trials and Triumphs of Two Successful Digital Signage Network Launches

Wednesday, February 27, 2013
9:00am - 10:00am

Learn from the real-world experience of people behind the implementation of two recent digital signage networks and what it takes for a successful launch and ongoing operation. DSEG Renewal Credit: 1

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S2 - DOOH and the Changing Media Landscape: The Ad Agency Perspective for Success

Wednesday, February 27, 2013
9:00am - 10:00am

This presentation will provide insight, from an advertising agency perspective, on where digital out-of-home (DOOH) fits into an overall media plan and how new models predict successful return-on-investment (ROI). DSEG Renewal Credit: 1

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S3 - DOOH Network Valuation and Pricing Demystified

Wednesday, February 27, 2013
9:00am - 10:00am

Designed for ad agency executives and network operators alike, this panel, which includes agency and network operator points of view and shopper marketing perspectives, will shed light on the process of valuing and pricing digital place-based advertising networks. DSEG Renewal Credit: 1

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S4 – Secrets to Successful Content

Wednesday, February 27, 2013
9:00am - 10:00am

This session will communicate principles and techniques learned from specific projects to meet a defined business goal, providing examples that offer quality details on the measurement of the content's success — such as improved customer experience, higher information retention and increase ad views. DSEG Renewal Credit: 1

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S5 – Planning for Success: The Value of Building a Digital Signage Team

Wednesday, February 27, 2013
9:00am - 10:00am

This session will show you how to build an interdisciplinary team that will provide a solid foundation for a successful digital signage deployment and improve your effectiveness in meeting your organization’s goals. DSEG Renewal Credit: 1

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S6 - Interactive Technology Integration Considerations

Wednesday, February 27, 2013
9:00am - 10:00am

Attendees in this session will walk away with a checklist for planning a successful interactive experience, as well as a clear understanding of the design considerations involved in integrating a digital experience into a physical space. DSEG Renewal Credit: 1

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S7 - You Versus the 300: Choosing the Right Digital Signage Software for You

Wednesday, February 27, 2013
9:00am - 10:00am

This session will explore the key areas to look at when choosing digital signage software, including demystifying the ever-confusing on-premise vs. Software as a Service (SaaS), Windows vs. Linux vs. Android, and PC/SW vs. appliance debates. DSEG Renewal Credit: 1

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S8 – Retail Customer Experience in a Connected World

Wednesday, February 27, 2013
9:00am - 10:00am

The thrust of this presentation will be the future of retail in 2017, using digital media to focus shopper marketing in a way that will engage and influence the customer to improve the overall shopping experience. DSEG Renewal Credit - 1

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S9 – Business Side of Dynamic Digital Signage

Wednesday, February 27, 2013
4:00pm - 5:00pm

The business side of digital signage is where most people fail to conduct proper due diligence. Attendees will  leave this course with a clear step-by-step business assessment procedure that they can fine-tune to their own projects. DSEG Renewal Credit: 1

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S10 - Getting Noticed by Advertisers

Wednesday, February 27, 2013
4:00pm - 5:00pm

This presentation will provide an overview of the pain points of media buyers, challenges digital out-of-home networks face and strategies to position networks to secure a place on the client’s media plan. DSEG Renewal Credit: 1

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