Digital Signage Connection

This presentation will walk the audience through the criteria and considerations that out-of-home (OOH) media buying agencies use to evaluate digital place-based networks. We also will highlight key factors that drive pricing for the category and how agencies determine fair market value for this unique media segment.

This session will show you how to plan, conduct and evaluate a digital signage pilot program. We also will offer insight into the planning process and initial deployment stages of a large-scale rollout using a network of digital menu boards as an example.

This seminar and panel discussion are designed to help demystify the different technologies that make up the complex world of video walls. We will provide an overview of the available technologies in tiled displays, including hardware-based processors, software-based processors and digital signage software in place of a processor, as well as a brief look at other technological developments in video wall displays.

Learn how and where emerging technologies and digital media opportunities are trending. Hear how business intelligence and data analytics are changing decision making in real-time. View successful integrations of mobile, RFID and other new "in-store" technologies. Open your mind to the opportunities provided via multi-touch screens.