End users and service providers all like to know what works. Illustrations of content success are good for the industry as a whole, speak to the value of proper use of content and can help others avoid pitfalls and find success as well. This session will communicate principles and specific techniques learned from specific projects to meet a defined business goal. Each example will offer quality details on the measurement of the content's success — such as improved customer experience, higher information retention, increase ad views, etc. Rather than a 'show and tell', Panelists will focus on communicating reusable knowledge attendees can apply to their networks to find similar success.
In this session, you will …
- Get detailed insight into content strategy and content partner sourcing
- See provided examples of new content strategies, continual work to improve/enhance and metrics for success
- Hear about advertising partner collaboration to bring relevant, engaging content to viewers that simultaneously meets client campaign goals
As VP of content, Pete Erickson heads up Screenfeed’s production endeavors by maintaining quality assurance on current offerings while concepting, creating and executing new content channels for the growing Screenfeed content menu. With six years of production experience in everything from motion graphic design and script writing to location video shoots and voiceover work, Erickson is well-acquainted with the inner workings of quality content.
Dan Levi is the chief marketing officer for digital media company Captivate Network. Levi is responsible for helping the company, whose screens reach nearly 10,000 elevators, find innovative ways to serve the needs of clients and attract new brands to the digital place-based media space. Prior to joining Captivate, Levi served as senior vice president of marketing and research at Zoom Media & Marketing. He also held senior marketing positions at Monster Worldwide, World Wrestling Entertainment and was instrumental in the launch of MTV Asia for MTV Networks. In the digital place-based media industry, Levi has served as an advisory board member of the Digital Signage Expo, chairman of the Creative Standards Committee for the Digital Place-based Advertising Association and member of the Technology Innovations Committee of the Outdoor Advertising Association of America.
Jonathan Rosen, vice president of content strategy and development at IZ-ON Media, leads programming, production and content development teams creating and programming world-class content and creative for retail media networks. A content innovator in the digital place-based space, he has developed multiple sponsored content franchises and has built relationships with over 100 best-in-class content providers.