Rebalancing the TCO Equation – How Smart Displays Are Changing the Cost Containment Calculus

Wednesday, February 12, 2014
12:30pm - 1:00pm


Kevin Schroll
Senior Manager, Digital Signage Marketing
Enterprise Business Division
Samsung Electronics America
Sponsored by


Digital Signage Workshop Theater
Despite the many well-documented benefits of digital signage, the industry has been constrained for many years by the cost and complexity of deployment. However, the recent introduction of smart display technologies that eliminate the need for an external media player are set to open the way for a new wave of adoption. This presentation will explore how "getting smart" alters the total cost of ownership (TCO) equation and simplifies adoption. We will address:

  • How integrators and software developers can tap into smart display technology to reach new customers
  • How end-users can reduce TCO and increase ROI while delivering impactful, dynamic messaging to their audience.

Kevin Schroll is the senior product marketing manager for large format displays for the Enterprise Business Division of Samsung Electronics America. In this role, he oversees the national marketing initiatives for Samsung's digital signage and large-format displays, in addition to helping guide the overall sales strategy. Schroll has 20 years of experience in the IT industry, with six years of that tenure focused on the digital signage market.

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