Advancements in digital technology are causing a seismic shift in consumer purchase behavior. Today, customers access multiple channels to execute a purchase, leading to the requirement that all channels work seamlessly to support the brand and the experience. As distinctions between purchase channels blur, retailers must provide a singular view of their brand and pursue a consistent communication strategy with their customers. During this full-day Forum, participants will learn from leading retailers and other experts about how omni-channel is forever changing the face of retail and the winning strategies that retailers are adopting.
|9:00am - 9:15am||"Retail Omni-Channel Research Insights" - Steven Platt Details|
|9:15am - 10:15am||"Transforming Omni-Channel Retailing into a Seamless Customer Experience" - Bart Westberg | Seth Wilson Details|
|10:30am - 11:30am||Information Coming Soon Details|
|11:30am - 12:20pm||"The Impact of Omni-Channel Marketing on Retail Organizations" - Rick Chavie | Jose Avalos | Irv Cassio Details|
|1:30pm - 2:20pm||"Integrating Social Media into the Store" - Carl Ceresoli Details|
|2:20pm - 3:25pm||"Interactive Panel: The State of Retail Technology and Omni-Channel Evolution" - Tim Johnson | Daniel Angus | Darrell Sandefur Details|
|3:45pm - 4:25pm||"The Retail Store of the Future" - Margot Myers | Raj Maini Details|
|4:25pm - 5:00pm||"Your Website Is a Business: Treat It Like One!" - Frank Rehme Details|
"Retail Omni-Channel Research Insights" - Steven Platt
9:00am - 9:15am
In this introduction to PRI's Retail Forum, Steven Platt will present summary findings from PRI's recent research on the state of retail adoption of omni-channel strategies. As retailers use multiple marketing channels to reach consumers, Platt will present PRI's insights into current and future channel utilization, budget allocations and perceived channel ROI. And as retailers are being driven to adopt a more integrated marketing approach, Platt will present PRI's findings on whether omni-channel strategies are being implemented. Underlying factors that are driving these plans, as well as budgets allocated to implement these programs, will also be discussed, as well as the most significant business challenges faced when implementing an omni-channel solution.
"Transforming Omni-Channel Retailing into a Seamless Customer Experience" - Bart Westberg | Seth Wilson
9:15am - 10:15am
Information Coming Soon
Information Coming Soon
10:30am - 11:30am
Information Coming Soon
"The Impact of Omni-Channel Marketing on Retail Organizations" - Rick Chavie | Jose Avalos | Irv Cassio
11:30am - 12:20pm
In this session, the panelists will present their views on the changes impacting the industry, why retailers need to adopt an omni-channel strategy, the technologies involved and an approach for building an integrated omni-channel marketing methodology.
Jose Avalos is the visual retail worldwide director for Intel Corp. in the Intelligent Systems Group. In this role, he and his organization are responsible for delivering Intel’s solutions for digital signage, interactive kiosks, intelligent vending and dispensing, intelligent shelving and interactive white-board platforms. Additionally, his organization is responsible for the Intel Retail Client Manager content management and Intel AIM Suite anonymous viewer analytics software services. Avalos believes that these visual retail and digital signage platforms and services will lead to extraordinary retail experiences that in turn will help consumers dream, explore and connect with institutions, brands and retailers.
As a champion of initiatives designed to fuel the growth of the digital signage and visual retail industries, Avalos and his team are committed to leading the world in the transformation of retail environments into connected, managed and secured retail experiences that are engaging, fun and productive, resulting in consumer delight and a reinvigorated consumer passion for shopping. In fact, Avalos and his team have collaborated closely with the world’s leading brands to deliver key innovations and thought leadership around the Future of Retail with WPP, the Future of Play with the Lego Group, interactive in-store digital shopping with adidas, and Intelligent Dispensing with Costa Coffee, to mention a few. Avalos and his team’s contributions have not gone unnoticed as Digital Signage Today recently named him as one of the 11 most influential executives in digital signage.
Avalos has a multi-faceted career with numerous GM and director level positions at Intel in business, marketing and engineering. Prior to his current role, he was GM of Intel’s Ultra-wideband Networking Operation. He currently represents Intel on the ASU W.P. Carey School of Business, Center for Services Leadership advisory board. He received his BS EE from the University of Illinois at Champaign-Urbana and his MSE EE from Arizona State University. He has also completed Executive Leadership Programs at the Darden School of Business at the University of Virginia and at the UCLA Anderson School of Management. In addition, he is a graduate of the General Management Executive Program at Harvard Business School.
"Integrating Social Media into the Store" - Carl Ceresoli
1:30pm - 2:20pm
In this session, Carl Ceresoli will detail how to introduce social media into the retail store environment. The challenges and advantages will also be detailed.
"Interactive Panel: The State of Retail Technology and Omni-Channel Evolution" - Tim Johnson | Daniel Angus | Darrell Sandefur
2:20pm - 3:25pm
Our presenters will provide an update on the latest trends in retail technology and implementation of omni-channel solutions. This will be followed by a rigorous question and answer session.
Tim Johnson currently serves as manager for concept development and innovations (CDI) in the AT&T Consumer IT organization. His group’s specialty is on retail in-store technologies, with a current focus on interactive experiences and digital signage technologies. Currently, the CDI team is responsible for thousands of interactive displays and digital signs nationwide inside AT&T retail stores. His team also is responsible for the operation and technology supporting the AT&T Human Centered Design (HCD) Usability Center. The HCD Usability Center is utilized by multiple groups in the Consumer IT organization to capture and measure actual end-user perspective for many of the internal and external products and systems. Johnson has been in and around the usability and human factors industry for more than 20 years. He attended Georgia State University where he studied business and multimedia communications.
"The Retail Store of the Future" - Margot Myers | Raj Maini
3:45pm - 4:25pm
This session will present findings from PRI's research on the future of retail. It will include a discussion of emerging retail trends and our prognosis about what stores and retail will look like in the future. Attendees will learn about what they should be considering both short- and long-term in order to prepare for technological innovations that will impact the retail industry.
As the worldwide director of visual retailing marketing for Intel Corp. in the Intelligent Systems Group, Raj Maini leads Intel’s worldwide Digital Signage, Automated Retailing, which includes Intelligent Vending and DIspensing, Interactive Kiosk product and market segments. His organization is responsible for driving adoption of Intel’s Visual Retailing and Digital Signage Platforms, as well as initiatives to fuel the growth of the Industry. Maini has a multi-faceted career with director level responsibility at Intel in business, marketing and strategic planning. He currently represents Intel on the Digital Screenmedia Association advisory board. Prior to his current role, he was director of marketing of Intel’s Ultra-wideband Networking Operation.
Maini is a 30-year veteran of the semiconductor industry, with the last eight years at Intel Corp. Prior to joining Intel, he managed various senior management level strategic marketing, business development, operations and engineering functions at Motorola and Philips Semiconductor. He received his B.S. EE from the Punjabi University in India and his M.S. in EE from the University of Utah. Maini has pursued an MBA in marketing from Arizona State and Santa Clara University. In addition, he has completed Executive Leadership Programs at the Darden School of Business at the University of Virginia and is the recipient of 2011 Intel’s Achievement Award for rapidly building the digital signage business.
"Your Website Is a Business: Treat It Like One!" - Frank Rehme
4:25pm - 5:00pm
After a very well received session on Neuromarketing at the Point of Sale at last year's PRI Forum, Frank Rehme is invited back to share his thoughts on how retailers can better leverage their websites. His topics will include:
• Neuroscience and websites.
• Convergence optimization of your website.
• Organizational/technical requirements.
More than 30 years of professional experience in retail and industry, plus constant dealing with change has influenced Frank Rehme’s profile. More than 25 years of management experience has enriched his interaction with people in different situations. Most recently he led retail innovation and the Future Store project for Metro Group of Germany, the fourth largest retailer in the world.
Innovation and retail are his daily routine. In a trading group with worldwide operations, his activities are focused on shopping scenarios for tomorrow. He is working on the challenges of the 21st century with innovation and new concepts.
Trends and changes in society are his passion, supported by a constant curiosity about people and social structures. His personal engagement supports the NGO foundation “Culture for Children.”