Platt Retail Institute (PRI)'s annual Retail Forum, with its 2013 theme of "Advancements in Digital In-Store Marketing," will feature discussions on emerging trends and winning applications in customer facing in-store marketing technologies, with an emphasis on omni-channel marketing solutions.
Retailers and other qualified end users may reserve a seat at the Forum for a reduced rate of $95. End users are defined as representatives of companies or organizations that have deployed or are considering deploying digital signage. End users may include representatives of facilities such as hospitals, universities, airports, museums, banks, hotels, government agencies, corporate offices, etc. Retailers are a subset of end users and typically represent department stores, discount stores, convenience stores, and other similar businesses. The fee for all attendees who are not retailers or end users is $195 through Wednesday, February 13, 2013, and $250 after February 13.
Visit plattretailinstitute.org/PRIForum2013 for additional information.
|12:30pm – 12:40pm||Welcome and Introductions|
|12:40pm - 1:40pm||"The Media-Saturn In-Store Digital Experience" - Ingolf Baron von Wittken-Jungnik, Media-Saturn-Holding Details|
|1:40pm - 2:10pm||"Creating an Omni-Channel Retailer" - Raj Maini, Intel Corp. Details|
|2:10pm – 3:00pm||"AT&T’s Michigan Avenue Flagship Store" - Christie Beals, AT&T | Tim Johnson, AT&T Stores Details|
|3:00pm – 3:15pm||Break|
|3:15pm - 3:45pm||"Customer Engagement at Finland’s Elisa Shopit Stores" – Eero Rask, Videra Ltd. Details|
|3:45pm – 4:15pm||"Technology Trends in Retail Supermarkets" - Brett Bonner, The Kroger Co. Details|
|4:15pm - 4:45pm||"Content Evolution and Omni-Channel Messaging" - Jason Carey, Wells Fargo Details|
|4:45pm - 5:15pm||"Neuromarketing at POS: Boosting Digital In-Store Marketing" – Frank Rehme, gmvgroup Details|
|5:15pm – 5:25pm||"The Evolution of Digital Signage" - Margot Myers, Platt Retail Institute Details|
|5:25pm – 5:30pm||Closing Remarks|
"The Media-Saturn In-Store Digital Experience" - Ingolf Baron von Wittken-Jungnik, Media-Saturn-Holding
12:40pm - 1:40pm
In this lead-off session, you will learn about how Europe’s largest electronics retailer uses a variety of technologies to engage customers. Media-Saturn has deployed the most advanced approach to customer-facing technologies of any retailer, operating in 909 stores in 16 countries in 18 languages. A short film illustrating the Media-Saturn approach will be followed by a discussion of digital signage applications, as well as notebook and mobile integration.
Ingolf Baron von Wittken-Jungnik is head of digital POS concepts at Media-Saturn-Holding. He is responsible for all digital marketing concepts and interactive customer devices in the stores of MediaMarkt and SATURN, including: InStore-TV, entertainment terminals, interactive phone advisor for mobile phones, interactive notebook test application, etc.
Read more in “The Media-Saturn In-Store Experience,” a research article published by PRI.
"Creating an Omni-Channel Retailer" - Raj Maini, Intel Corp.
1:40pm - 2:10pm
Retail marketing requires communicating a consistent experience to customers across physical and digital channels. Marketers today have access to technologies that provide a unified view of customers, together with sophisticated targeting and personalization capabilities. In this session, attendees will learn about fragmentation in consumer shopping behavior, how to implement a retail omni-channel solution and the technologies that provide the ability to meet customers' needs.
As the worldwide director of visual retailing marketing for Intel Corp. in the Intelligent Systems Group, Raj Maini leads Intel’s worldwide Digital Signage, Automated Retailing, which includes Intelligent Vending and DIspensing, Interactive Kiosk product and market segments. His organization is responsible for driving adoption of Intel’s Visual Retailing and Digital Signage Platforms, as well as initiatives to fuel the growth of the Industry. Maini has a multi-faceted career with director level responsibility at Intel in business, marketing and strategic planning. He currently represents Intel on the Digital Screenmedia Association advisory board. Prior to his current role, he was director of marketing of Intel’s Ultra-wideband Networking Operation.
Maini is a 30-year veteran of the semiconductor industry, with the last eight years at Intel Corp. Prior to joining Intel, he managed various senior management level strategic marketing, business development, operations and engineering functions at Motorola and Philips Semiconductor. He received his B.S. EE from the Punjabi University in India and his M.S. in EE from the University of Utah. Maini has pursued an MBA in marketing from Arizona State and Santa Clara University. In addition, he has completed Executive Leadership Programs at the Darden School of Business at the University of Virginia and is the recipient of 2011 Intel’s Achievement Award for rapidly building the digital signage business.
"AT&T’s Michigan Avenue Flagship Store" - Christie Beals, AT&T | Tim Johnson, AT&T Stores
2:10pm – 3:00pm
In September 2012, AT&T opened its revolutionary flagship store on Michigan Avenue in Chicago. The store is unique in many ways, from its design to the integration of technology. Lifestyle sections such as in the car and in the kitchen introduce mobile technology and apps through interactive devices and a multitude of screens. The traditional associate/customer communication across the cash wrap has been replaced with a setting that forges customer interaction in a more relaxed, positive work environment. In addition, the store integrates AT&T’s omni-channel marketing approach, such as allowing customers to download apps in the store for later purchase of AT&T and vendor partner products.
Christie Beals manages the overall strategy for technology execution for AT&T's retail sales operations. She specializes in the development and deployment of technology that enhances the customer experience. She also partners with large a tactical team to ensure their daily execution syncs with the firm's overall strategy. Recently, her tactical focus has been on mobilizing and empowering sales associates in company owned retail stores, as well as app creation and deployment, implementation of mobile and traditional POS, digital signage, and digital price cards. Beals was the lead project manager for technology in the AT&T Brand Store on Michigan Avenue. Her role was to identify what experiences were to exist within the space and work with several partners to bring them to life. She is a graduate of Indiana University, and has over 20 years of sales and operational experience.
Tim Johnson currently serves as manager for concept development and innovations (CDI) in the AT&T Consumer IT organization. His group’s specialty is on retail in-store technologies, with a current focus on interactive experiences and digital signage technologies. Currently, the CDI team is responsible for thousands of interactive displays and digital signs nationwide inside AT&T retail stores. His team also is responsible for the operation and technology supporting the AT&T Human Centered Design (HCD) Usability Center. The HCD Usability Center is utilized by multiple groups in the Consumer IT organization to capture and measure actual end-user perspective for many of the internal and external products and systems. Johnson has been in and around the usability and human factors industry for more than 20 years. He attended Georgia State University where he studied business and multimedia communications.
"Customer Engagement at Finland’s Elisa Shopit Stores" – Eero Rask, Videra Ltd.
3:15pm - 3:45pm
Elisa is Finland's largest telecom company. The technologies in Elisa's ShopIt stores have been designed to engage customers, bring them new experiences, and inform them about products and services offered. Attendees will learn about how Elisa is using video conferencing with off-site customer service reps, 3D video walls, interactive price tags and more to improve the customer experience. More than 20 of Elisa's stores have been remodeled so far to incorporate these new technologies and the results have been remarkable in terms of both traffic and transactions.
Eero Rask is the business area director for digital signage services at northern Europe's largest visual communications service provider, Videra Ltd. Having worked extensively in digital signage projects around the EMEA region the past six years, Rask has good insights into the present and future of the digital signage market. He has been responsible for large digital signage rollouts with multiple technology solutions, including the complex digital concept for the Elisa Shopit stores.
"Technology Trends in Retail Supermarkets" - Brett Bonner, The Kroger Co.
3:45pm – 4:15pm
Supermarkets are a hotbed of technology innovation. Brett Bonner has been at the forefront of this movement, introducing revolutionary technologies. During this session, Bonner will address the technology innovation process, some groundbreaking technologies, and how these technologies support Kroger Corp. across its many consumer touch points.
Brett Bonner joined The Kroger Co. in June 2006 and currently is senior director of research and development, reporting to the chief information officer. Previously Bonner worked for Kellogg Co. and Federal Express, where he held the positions of managing director and vice president, FedEx Internet Technologies Corp. Bonner's expertise is in management sciences combined with the engineering disciplines of mechanical and electrical engineering, computer science and programming, and optics. He has a number of patents with additional patents pending. Since 1996, direct measurements of profit from his technologies have now exceeded $5 billion USD. Bonner graduated with a Bachelor of Science degree in Mechanical Engineering from the University of Memphis. He also attended graduate programs at Western Michigan University, Rensselaer Polytechnic Institute and Concord University School of Law.
"Content Evolution and Omni-Channel Messaging" - Jason Carey, Wells Fargo
4:15pm - 4:45pm
Wells Fargo has been a leader in enhancing the customer in-branch experience through its unique in-store digital communications network. In this session, content lessons and strategies will be discussed. In addition, messaging aimed at integrating multi-channel customer access will be explored.
Jason Carey leads the Retail Digital Signage Program for Wells Fargo. He is responsible for retail implementation and messaging to nearly 5,000 branches across the U.S. Using both satellite and IP delivery, the networks he manages include the National Satellite Channel, National Hispanic Satellite Channel, Urban Flagship Channels, Foreign Exchange and various pilot programs. He is a graduate of The Ohio State University.
"Neuromarketing at POS: Boosting Digital In-Store Marketing" – Frank Rehme, gmvgroup
4:45pm - 5:15pm
The knowledge gained in neuroscience has increased tremendously during the past 10 years. These new insights into the decision-making process result in innovative strategies for in-store design and in-store marketing. During this session, participants will learn about the new opportunities in neuromarketing and its application in digital in-store marketing.
More than 30 years of professional experience in retail and industry, plus constant dealing with change has influenced Frank Rehme’s profile. More than 25 years of management experience has enriched his interaction with people in different situations. Most recently he led retail innovation and the Future Store project for Metro Group of Germany, the fourth largest retailer in the world.
Innovation and retail are his daily routine. In a trading group with worldwide operations, his activities are focused on shopping scenarios for tomorrow. He is working on the challenges of the 21st century with innovation and new concepts.
Trends and changes in society are his passion, supported by a constant curiosity about people and social structures. His personal engagement supports the NGO foundation “Culture for Children.”
"The Evolution of Digital Signage" - Margot Myers, Platt Retail Institute
5:15pm – 5:25pm
Digital signage networks have been in existence for more than 10 years. During that time, many lessons have been learned. In this session, one of the industry's pioneers will discuss best practices as well as why some networks have succeeded and why others have failed.
Margot Myers is the director of global marketing & communications at the Platt Retail Institute. She manages strategic marketing and communications programs and serves as the managing editor for PRI's publications and website. She also develops education programs and participates in PRI research and consulting projects. Myers completed a 31-year career in federal government serving as manager, retail in-store programs for the U.S. Postal Service. She joined the Retail Marketing group after 18 years working in postal Public Affairs and Communications. In Retail Marketing, her primary responsibility was managing the messaging and point-of-purchase materials displayed in more than 32,000 Post Offices. An early adopter of using technology to enhance communications, she installed and managed an employee-facing communications network in the mid-'90s in more than 600 postal facilities. In 2004, she deployed and tested The Post Office Channel, a digital signage network designed to communicate with customers in postal retail lobbies. Myers is a member of the advisory boards for Customer Engagement Technology World, Digital Signage Expo and the Digital Screenmedia Association, where she co-chairs the DSA Education Committee. She also is a member of the Digital Signage Federation and co-chairs the DSF Education Standards Subcommittee.