Digital Signage in Restaurants: Challenges and Solutions for Fast Casual and QSR is a 1/2–day conference making its debut at DSE 2013. The conference is focused on providing solutions for the successful implementation of digital signage and related technology in the fast-growing quick service and fast casual restaurant business.
Who should attend? QSR and fast casual restaurant executives, franchisees, IT personnel, technology providers and others with an interest in the effective implementation of digital signage and related technology in restaurants.
|9:00am - 9:30am||"Making the Most of Digital Menu Boards" - Janna Rider Details|
|9:30am – 10:00am||"Dee Daa Restaurants: A Zone Approach to Digital Signage Placement and Content Strategy" - Denys Lavigne Details|
|10:00am -10:30am||"Piloting and Deploying in Fast Casual Dining Chains" - George Yunis Details|
|10:30am - 10:45am||Break|
|10:45am - 11:15am||"Lessons From the Global Deployment of a New Restaurant Concept" - Gary Null | Matt Wheat Details|
|11:15am – 12:00pm||"Key Considerations for Outdoor Digital Signage Success" - Karl Jackson | Ken Neeld Details|
"Making the Most of Digital Menu Boards" - Janna Rider
9:00am - 9:30am
This presentation will cover the extensive list of benefits that a restaurant can gain by switching to digital menu boards. I will address such items as space requirement, look, design, price changes, calories, regionalization, use of metadata tags and channels/groups, and printing costs.
In this session, you will…
1. Gain applicable insight into the design differences between static and digital menu boards
2. Learn what software features can make content management easier for digital menu boards
3. Discover ideas for managing pricing and calorie information on digital menu boards
Janna Rider is the director of digital merchandising for American Dairy Queen Corp. She has been with Dairy Queen for 14 years in various roles centered on visual and brand merchandising and prototype store development, and during the past three years, she directed the RFI, RFP and rollout of digital signage for the Dairy Queen system in the U.S. and Canada. In her current position, she regularly gives presentations to the company's franchisee councils, usually comprised of groups of 100 to 200 people, enlightening them on the basics of digital signage and concepts such as metadata, groups and channels.
"Dee Daa Restaurants: A Zone Approach to Digital Signage Placement and Content Strategy" - Denys Lavigne
9:30am – 10:00am
IThis presentation will take attendees through every step in the development of the Dee Daa branded network, a fast casual restaurant chain located in New York. From project planning to content production and final Q & A, the main objective of this case study presentation is to share key insights about the strategy, creative process and technical implementation.
In this session, you will…
1. Discover the 5 key steps we followed in the development of this branded digital signage network
2. Gain insight into how and why we developed a zoned approach for this restaurant environment
3. Learn from behind-the-scenes insights and observations
Denys Lavigne is the founder and president of Arsenal Media, a Montréal-based creative agency dedicated to digital signage and interactive experiential installations. Arsenal helps clients define, produce and implement best-of-class branded content experiences. After spending several years in the publishing industry, Lavigne established Arsenal Media in June 1999. His agency has since then developed digital projects for clients such as Caterpillar, The Miami Dolphins, Sun Life Financial, Re/Max, The Nielsen Co., Dee Daa Restaurants, The Montreal Congress Center and Christie Digital Systems. Through his leadership, Arsenal has favored a project-driven approach to digital content creation and implemented innovative approaches such as The Screen as a Hub, which opens new doors in the development of innovative content strategies for display-based installations.
"Piloting and Deploying in Fast Casual Dining Chains" - George Yunis
This presentation will offer a closer look at how to more effectively launch a digital signage network in retail food and entertainment enterprises. It will feature a dive into the testing and discovery process undertaken to define and build the Return On Investment (ROI) as well as the Return On Equity (ROE) value proposition for these brands. In doing so, this presentation will take attendees through some key experiences acquired through establishing restaurant/foodservice digital signage networks based upon a solid foundation of testing, metrics and analysis used to determine optimal deployment and content strategy and establishment of a clear value proposition focusing on enhancing consumer experience and loyalty to the brand.
In this session, you will…
1. Learn a basic framework for establishing an appropriate pilot testing and discovery process
2. Obtain a rare peek into top line data, information and insights specific to these real-world pilots from QSR, fast casual, and other foodservice organizations.
3. Gain an understanding of some best practices on the importance of investing and implementing a disciplined testing and discovery process
George Yunis is SVP marketing & consumer engagement solutions for Allure Global Solutions, joining the Atlanta-based company in 2012. He is a versatile marketing, advertising and communications executive with 17 years' experience in private agency, broadcast media and corporate marketing for organizations ranging in size from $4 million to $13 billion. Specializing in strategic and visionary integration of a broad range of media and mediums, he has directed development of pioneering on-demand customization applications for the Internet, forged innovative non-traditional revenue sponsorship campaigns for broadcast media and is continuing this innovation in digital signage. His client and work experience includes Live Nation/Clear Channel Broadcasting, Coca-Cola, General Mills, Honeywell, Air Touch Cellular/Verizon and many other major brands. From 2006-2012, he played a key role in creative vision, communications and promotional strategy for ARAMARK Corp. as senior director, Creative Services. Active in industry education, Yunis is a former four-year member of the Digital Signage Expo (DSE) advisory board and current serves on the Digital Signage Federation (DSF) board of directors and as co-chair of the DSF education committee. He was also named the Digital Screenmedia Association (DSA) 2012 Deployer of the Year
"Lessons From the Global Deployment of a New Restaurant Concept" - Gary Null | Matt Wheat
10:45am - 11:15am
Launching a brand new restaurant concept internationally while simultaneously deploying digital signage within the brand for the first time poses many challenges. This presentation shares insight into how a prominent restaurant brand and NCR effectively met and resolved these challenges, providing an understanding of what preparation requirements need to be addressed beforehand, and best practices to follow to ensure a successful deployment.
In this session, you will…
1. Gain insight into the challenges posed by domestic U.S. companies performing digital signage installations at international sites and how those can be overcome.
2. Gain an understanding of the considerations for simultaneous launching of a new restaurant brand and deploying digital signage for the first time at the store level
3. Gain insight into the strategic issues involved in converting print-based menus into effective menu messaging in a digital format
Gary Null has more than 26 years' experience in the restaurant industry at various casual dining and quick service brands. He currently serves on Brinker International's global team to drive growth of the Chili's brand internationally. As director of development, Null focuses on helping Brinker's global franchisees open restaurants, implement new designs and introduce new brands. He joined the Chili's brand in 1996 and worked in Brinker's Restaurant Support Center to support Brinker brands such as Cozymel's, Macaroni Grill, Corner Bakery, Big Bowl and On The Border. Null served as opening director for the On The Border brand and coordinated more than 25 restaurant openings in the U.S.
Matt Wheat currently serves as national sales manager for NCR Corp./Texas Digital Systems. Wheat joined the company in 1987 and has held a variety of positions in sales and sales management. Today, he works with direct customers in the southcentral U.S. During his 25 year tenure, Wheat has worked with hundreds of corporate and government customers to deploy digital signage solutions for a wide variety of applications.
"Key Considerations for Outdoor Digital Signage Success" - Karl Jackson | Ken Neeld
11:15am – 12:00pm
This panel of display and enclosure experts will cover the basics of outdoor digital signage for the restaurant trade, including everything from high-bright displays to enclosures to current technologies and where things look to be heading. The panelists also will touch on the topics of software integration to point of sale (POS) and back of house (BOH), enterprise vs. on-premise business models and key return on investment (ROI) factors that will drive adoption of drive-thru menuboards.
In this session, you will…
1. Gain an understanding and realistic expectations of what is necessary for a successful outdoor signage solution
2. Gain a basic working knowledge to apply to your own outdoor digital menu board project
3. Learn fact from fiction regarding outdoor digital signage
Karl Jackson is director of business development at ITSENCLOSURES, manufacturers of the ViewStation large format display enclosure solutions. Jackson has been with ITS for 10 years and has experience in more than 20 major digital signage projects. These projects include stadiums (Ohio State football, Beaver Stadium at Penn State, Citi-Field, Arrowhead Stadium), transportation (Virginia Railway Express, Metro North Railroad, Sky Train) and quick serve restaurants (Wendy's, Dunkin Donuts, Burger King). Jackson has spoken at the Restaurant Point Expo, Hi-Tech Expo and is featured in on-line videos on both the ITSENCLOSURES and ViewStation websites.
Ken Neeld is CEO of Delphi Display Systems Inc., a manufacturer of outdoor digital signage products including drive-thru order confirmation systems, digital menu boards and pump top video displays. The company has over 30,000 installations in 48 countries. Neeld holds Bachelor’s and Master's degrees in electrical engineering and an MBA from UC Irvine.