Moderator & Program Coordinator
Design Directions: Dynamic Digital Environments is a new one-day workshop featuring case studies and information essential to architects, designers, art directors, and the integrators, fabricators and manufacturers who work as a unified team to create innovative and informative media rich environments for retail, entertainment, airports, hospitals, office buildings, sports facilities, urban environments and museums.
DSE is a Registered AIA
Continuing Education Provider
Sessions qualify for AIA learning units.
Rates - Discount Deadline has Been Extended:
$495 before 2.13.13; $595 after 2.13.13
SEGD members - $445 before 2.13.13; $535 after 2.13.13 - Use code "SEGDMEM"
AIA members - $445 before 2.13.13; $535 after 2.13.13 - Use code "AIAMEM"
|9:00am – 9:15am||"Welcome" - Leslie Gallery-Dilworth Details|
|9:15am - 10:15am||"Transforming Physical Space and Objects With 3D Mapping Projection" - Paul Whitney Details|
|10:15am – 10:30am||Break|
|10:30am – 11:30am||"Re-imagining Retail Environments" - David Bianciardi | Tali Krakowsky | Bryan Meszaros - Qualifies for: 1.0 AIA LU Details|
|11:30pm - 12:30pm||"Healthcare Environments: Digital's Role in Branding, Wayfinding & User Experience" - Alan Jacobson | Patricia Reyes-Cappelli | Clifford Selbert | Kurt Spiering - Qualifies for: 1.0 AIA LU/HSW Details|
|12:30pm - 1:45pm||Lunch|
|1:45pm – 2:45pm||"Exhibition and Interpretive Design and Storytelling" - Gretchen Coss | Matthew McNerney - Qualifies for: 1.0 AIA LU Details|
|2:45pm – 3:00pm||Break|
|3:00pm - 4:00pm||"Transforming Architecture & Interiors Into Media-rich Environments" Jeff Kovel | Michael Schneider | Jodi Terwilliger - Qualifies for: 1.0 AIA LU Details|
|4:00pm - 5:00pm||"Q&A Wrap-up: Designers, Integrators & Manufacturers" - Moderator: Susan S. Szenasy Details|
"Welcome" - Leslie Gallery-Dilworth
9:00am – 9:15am
Moderator & Program Coordinator
For 12 years, Leslie Gallery-Dilworth was CEO of SEGD (Society for Environmental Graphic Design) and founding editor and publisher of the award-winning quarterly magazine segdDESIGN. SEGD, an international membership organization of designers, architects and fabricators, provides education resources for professionals working at the intersection of communication design and architecture, including complex wayfinding and sign programs, exhibit design, branding and experience design.
Prior to SEGD, she founded Philadelphia's Foundation for Architecture, a civic platform for urban planning and public participation. She has produced lectures, tours, design competitions and guidebooks, as well as Philadelphia's award-winning direction and attraction sign program. She has taught at the University of Texas and consulted internationally on making cities more easily understood and accessible.
An architect, landscape architect and urban planner, she was elected to the AIA College of Fellows and served on the board of the American Architectural Foundation and Overseer of Penn Design, University of Pennsylvania. The recipient of three design fellowships from the National Endowment for the Arts, she was selected by the NEA as a USA fellow.
"Transforming Physical Space and Objects With 3D Mapping Projection" - Paul Whitney
9:15am - 10:15am
Discover the wow effect of 3D mapping projection in the transformation of physical space and objects ranging from mannequins to store fronts to building facades.
Paul Whitney, COO of Pearl Media and PM Productions, is a pioneer within the non-traditional segment of out-of-home media. He has designed and executed award-winning experiential programs for Nike, ESPN, AOL, NBC, Verizon, Jet Blue, Starbucks and the History Chanel. The firm designs and installs vibrant 3D projection mapping on buildings and in urban environments. Moreover, their 3D projection mapping on mannequins is destined to transform window shopping and fashion displays.
"Re-imagining Retail Environments" - David Bianciardi | Tali Krakowsky | Bryan Meszaros - Qualifies for: 1.0 AIA LU
10:30am – 11:30am
As retail environments become saturated with media, several important questions emerge with regards to their purpose, performance and profitability. This panel explores the use of the digital within the retail world through some real-world examples of solutions that consider strategy, branding, design and return-on-investment. In this new world that necessitates a role for media in the build commercial world, this panel wonders how they can be best designed to bring meaning, experience and business sense.
Tali Krakowsky is the founder of Apologue, dedicated to the creation of immersive environments integrating new media, storytelling and physical space. She has imagined and created interactive spaces for Chanel, Victoria's Secret, BMW, Museum of Modern Art and Timberland. Born in Israel, raised in Hong Kong, Krakowsky has a B.F.A. in communication from Parsons, and an M.A. from UCLA's School of Architecture. She is a frequent speaker and writer on the topics of design, technology and architecture.
David Bianciardi is the principal of Audio, Video & Controls Inc., an award-winning interactive and media systems design firm. His team of designers, technologists, engineers and programmers is focused on expanding the role of media and technology in the built environment and promoting visual and aural interaction in public and private spaces. The firm provides forward-leaning design, engineering, system integration and custom software development. Recent clients include MOMA, Smithsonian Museum, American Museum of Natural History, Nike, IBM, Sony, Bloomberg, Victoria's Secret, HBO/Cinemax and Timberland.
From his experience as a creative designer, Bryan Meszaros has always had a passion for digital media. His first introduction to DOOH came in 2000 while working with MarketSource Corp. in developing the first university-based digital signage network in the United States called Campus Central. After leaving MarketSource in 2002, Meszaros went on to form the retail media consultancy OpenEye, where he presently serves as the managing director. From the start, OpenEye experienced global success. In 2005, the company expanded its operation into London (UK) & Auckland (NZ) and was also awarded one of the first ever DIGI Awards for its work with Regency Duty Free (The Nuance Group). Over the years, OpenEye has worked with such high-profile organizations as Apple, FITCH, American Eagle Outfitters, Banco Santander, McDonald's New Zealand, Vodafone and The Corcoran Group. In 2008, OpenEye was instrumental in developing an award-winning digital wayfinding application for the Smithsonian Institution National Museum of Natural History.
Qualifies for: 1.0 AIA LU
"Healthcare Environments: Digital's Role in Branding, Wayfinding & User Experience" - Alan Jacobson | Patricia Reyes-Cappelli | Clifford Selbert | Kurt Spiering - Qualifies for: 1.0 AIA LU/HSW
11:30pm - 12:30pm
Led by Alan Jacobson, this panel will include the key collaborators in exploring a "future think" healthcare campus, the Antelope Valley Project, for Kaiser Permanente. The team, including design firm Selbert Perkins, explored the overall user experience and the integration of a formal wayfinding program. Digital is only one component of the comprehensive wayfinding and branding program that will contribute to a positive user experience or Kaiser Permanente visitors.
Alan Jacobson is the president of Ex;it, a research and design firm that numbers among its healthcare clients Kaiser Permanente, Main Line Health/Lankenau Hospital Wayfinding Program and University Hospitals, Philadelphia. Integrating his career and community work, he has accomplished major and award-winning community development projects in Rwanda and has served on the internationally recognized Village of Arts and Humanities in Philadelphia. Trained as a graphic designer, Jacobson's focus is now on the visitor and patient experience in healthcare environments. He was a board member of the Society for Environmental Graphic Design (SEGD), and chairman of the organization's annual conference and expo.
As a co-founder of Selbert Perkins Design, the successful, multidisciplinary, international design firm, Clifford Selbert has expanded his landscape architecture talent to encompass art, design and communications in the built environment. His visionary, creative approach has merited national and international distinction for design excellence. Selbert is a licensed landscape architect, current member and former board member of the Society for Environmental Graphic Design (SEGD) and the American Society of Landscape Architects (ASLA). He has been a juror and guest speaker at conferences around the world, published worldwide and honored with a myriad of international awards, including the SEGD 2011 Fellow Award and Los Angeles Business Journal 2010 Innovation Award. As a pioneer in Environmental Graphic Design, Clifford Selbert's innovative design solutions are illustrated by projects including: Abu Dhabi Municipality, Bingham McCutchen, Blackstone River Valley National Heritage Area, Canal City Hakata, City of Louisville, Dubai Festival City, Kansas City Power & Light District, Los Angeles Union Station, Los Angeles World Airports, Seven Hills Park, University Park at MIT, Universal Studios and World of Coca Cola. He is a graduate of the Rhode Island School of Design where he was educated as a landscape architect.
Kurt Spiering has more than 25 years of experience in healthcare programming, planning and design nationally. He engages in a highly interactive design process with the client and user groups, focusing on Lean design and Integrated Project Delivery (IPD) to transform the healthcare delivery process.
Qualifies for: 1.0 AIA LU/HSW
"Exhibition and Interpretive Design and Storytelling" - Gretchen Coss | Matthew McNerney - Qualifies for: 1.0 AIA LU
1:45pm – 2:45pm
Museum and exhibition environments are definitely changing. Telling stories by incorporating digital media technologies is a fundamental part of the total concept in considering the design and effectiveness of an interpretive experience. However, these technologies are not an end in themselves but merely another tool.
Effectively telling these stories requires a collaborative team. Alex Vlack, media director at Ralph Appelbaum Associates, worked on IBM's award winning centennial exhibition, "Think," a temporary installation that transformed the urban streetscape at Lincoln Center. Incorporating many forms of digital technology, RAA's team of consultants utilized a 123-foot exterior LED wall to visualize real-time data about energy, air quality, traffic and commerce streaming in from live feeds. The media rich exhibit is soon opening at Epcot.
Gretchen Coss is a senior associate and director of business development for Gallagher & Associates. She previously served as principal of Douglas|Gallagher Chicago. Her experience also includes positions with Gensler/LA as director of graphics and owner/principal of Coss Creative for 11 years. Coss has extensive experience in brand management and experience design, as well as large-scale mixed-use/entertainment projects and museum exhibitions across the country. She is well versed in the development of comprehensive marketing campaigns and the translation of those marketing messages to the 3-dimensional environment. She has participated on collaborative teams, both nationally and internationally, designing communications systems for mass audiences, whether in retail environments, museum venues, international airports, or the rapidly changing business and entertainment environments. Past project experience include clients such as the International Spy Museum, Sony, Universal Studios, the National Park Service, and The Smithsonian Institution.
Coss served on the board of directors for the Society of Environmental Graphic Design (SEGD) for six years, and she is past president of the organization. Her involvement in the education initiatives over the years includes serving as an adjunct professor at the Corcoran College of Art and Design, giving numerous lectures and many writing projects. She has completed a book project focused on brand management and its extension to the built environment. Her affiliations also include AIGA, AAM and the ULI Entertainment Design Council. She received her Bachelor of Fine Arts degree from Arizona State University in 1982.
Matthew McNerney is an award-winning art director and brand strategist whose work has been recognized by the Art Directors Club and the Industrial Designers Society of America. Associated with RAA as an intern and as an independent consultant since 2002, he joined the firm as a full-fledged staff member in 2010 to serve as art director for the vast Jewish Museum and Tolerance Center, housed in a former Melnikov-designed bus garage in Moscow, Russia.
Other RAA projects include the William J. Clinton Presidential Library, Little Rock, Ark., project team; the Newseum, Washington, D.C.; the New York Football Giants Legacy Club; and the NASCAR Hall of Fame, Charlotte, N.C. His personal clients have included Unilever, Standard & Poor's, Partnership for a Drug-Free America, Scion, Princeton University and Lenox Hill Hospital.
He has received seven Art Directors Club awards for his identity and poster designs and has been published thrice in the Logo Lounge series, where his work received the Critic’s Choice; Logo a Lot (BNN Publishers), and the book Guide to Graphic Design by Scott Santoro (Pearson, 2013).
A graduate of Pratt Institute, he has been a guest lecturer there and at Seton Hall University.
Qualifies for: 1.0 AIA LU
"Transforming Architecture & Interiors Into Media-rich Environments" Jeff Kovel | Michael Schneider | Jodi Terwilliger - Qualifies for: 1.0 AIA LU
3:00pm - 4:00pm
Media-rich environments are now merged seamlessly into the concepts behind cutting-edge architecture and interiors. Outstanding examples include ESI's Shanghai Corporate Pavilion for the 2010 World Expo and more recently the Nike Olympic Trials Pavilion designed collaboratively by Skylab Architecture and Hush Studios. Michael Schneider of ESI will share the stories of current projects including banks and office buildings, while members of the creative team from the Olympic's project, Jeff Kovel of Skylab Architecture and David Schwarz of Hush Studios, provide insight based on a mutually successful experience guided by the client, Nike. These are not the stories of just placing rectangular screens on a wall!
Begun by principal architect Jeff Kovel, Skylab Architecture is a young dynamic firm located in Portland, Ore. Projects include the Nike Olympic Village, W Hotel in Seattle, custom residences and modular housing, and office buidings. While designing architecture, interiors and branding, Skylab has received awards and recognition from the AIA and Interior Design, including the Portland AIA Sustainability Award and Best of the Year Award from Interior Design magazine.
As an award-winning interaction designer and systems specialist, Michael Schneider is an integral part of ESI's Interactive Media & Technology Design team and brings a strategic approach to the creative implementation of interactive A/V technologies for a wide range of client projects. Schneider draws upon his extensive expertise in interactive systems, interaction design, system design and assistive technology to create innovative solutions for projects such as the Shanghai Corporate Pavilion, Ellis Island Peopling of America Center and PNC Fairfax Connection. He is also a key contributor to the ESI Game Lab, where he has created and launched large live-action games for game festivals around the country. Prior to joining ESI, Schneider created innovative work for a broad range of institutions including the American Museum of Natural History, Staten Island Children's Museum and Sydney Museum of Contemporary Art, where he was an artist-in-residence. In addition to his design work, he has taught at the New York City College of Technology, New York University and the Cooper Union School of Engineering. Schneider was also a speaker at the 2011 SEGD Xlab Conference where he discussed the opportunities and risks associated with designing with new technology. Prior to receiving his Masters in Interactive Telecommunications from NYU's Tisch School, he completed a two- year apprenticeship in Korean traditional folk song in Seoul, Korea.
Jodi Terwilliger has spent a decade-plus cranking out top-line work across the spectrum, having won featured spots in books, magazines and online publications (IdN, Flash In The Can, 72 Dpi Pt 2, among others), as well as slots at major industry festivals. Terwilliger has received worldwide recognition for designing skateboard graphics, video art and most notably for directing RFA's award-winning music video Wannabe Your. He has produced work for JetBlue, VH1 and HSBC under his own company, as well as spent time at Eyeball New York after launching his career as a designer at The Diecks Group. His artwork, which tends toward the minimalistic and experimental, has been shown in galleries across North America and Europe. Terwilliger curates a website dedicated to minimalistic art and traditional graphic design called This Is Public Trust, runs a site for self-created experimental work called Some Things Are Black – Some Things Are White and is a frequent contributor/editor for Ventilate.ca. At HUSH, he takes a leadership role in the visual design and storytelling of all cross-platform projects.
Qualifies for: 1.0 AIA LU
"Q&A Wrap-up: Designers, Integrators & Manufacturers" - Moderator: Susan S. Szenasy
4:00pm - 5:00pm
Susan S. Szenasy is editor in chief of METROPOLIS, the award-winning New York City-based magazine of architecture and design. Since 1986 she has led the magazine through decades of landmark design journalism, achieving domestic and international recognition. She is internationally recognized as an authority on sustainability and design.
Szenasy served two terms on the boards of the Council for Interior Design Accreditation and the Landscape Architecture Foundation. She’s on the board of the Fashion Institute of Technology’s Interior Design department and Center for Architecture Advisory. She’s been honored with two IIDA Presidential Commendations, is an honorary member of the ASLA, and the 2008 recipient of the ASID Patron’s Prize and Presidential Commendation as well as the SARA/NY medallion of honor. She is an ASID distinguished speaker.
Szenasy has received a citation and an honorary membership from NYC AIA. Along with METROPOLIS Publisher Horace Havemeyer III, she was a 2007 recipient of the Civitas August Heckscher Award for Community Service and Excellence. In 2011, she won the Gene Burd Urban Journalism Award and was named a Senior Fellow by the Design Futures Council.
She holds an M.A. in modern european history from Rutgers University and honorary doctorates from Kendall College of Art and Design, the Art Center College of Design and the Pacific Northwest College of Art. She lives in New York’s East Village in a small loft designed by Harry Allen, where she moved after 9/11 to reduce her ecological footprint.