Keynote Breakfast: Digital Signage Futurecasting: Insights & Predictions

Wednesday, February 12, 2014
7:30am - 9:00am

In his keynote address, José Avalos, visual retail worldwide director in the Intelligent Systems Group at Intel Corp., will take a pragmatic look at the digital signage industry today based on Intel market research and then project that picture 5, 10 and 20 years ahead using insights developed in the company's internal Digital Signage Futurecasting project — a process that combines social science, technical research, statistical data, global interviews and even a little science fiction to model a realistic, fact-based vision of where we are headed, and the technologies and capabilities we will need to be successful.

Keynote Breakfast: Creating Engaging Experiences in a Digitally Distracted World

Thursday, February 13, 2014
7:30am - 9:00am

Digital place-based media, handheld devices and emerging technologies are changing the way retailers, restaurateurs, hoteliers and myriad other businesses need to communicate with their customers. Moreover, as David Kepron, Creative Director - Brand Experience Studio, Little, will explain,there is no ‘one size fits all’ digital solution: Making great experiences requires a mindful choreography of both the medium and the message. In a digitally distracted world, the relevancy of ‘place’ will reside with the customer, because they will actively participate in modifying their experience, creating ‘chatter that matters’ because they participate in making it themselves.

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