Digital signage is still a newcomer, but in its popularity and reach as a medium, it is already second only to TV. And it’s still in its high growth phase. But the success of digital signage is taking place amid a rapidly changing media and technology landscape. While we can look to the past and gain insights from the rise of TV, the Internet and social media, this time truly is different. The ubiquitous, connected, immersive world of digital signage is making its own rules. We are on a journey: The question is no longer will it be successful, but where will success take us.
As the visual retail worldwide director in the Intelligent Systems Group at Intel Corp., José Avalos and his team have collaborated closely with leading brands on many of the breakthrough initiatives in digital signage pointing the way to the industry's future — the Future of Retail with WPP, the Future of Play with the Lego Group, interactive in-store digital shopping with adidas, and intelligent dispensing with Kraft and Costa Coffee, to mention a few — and in his keynote he will share his insights on what’s been learned from those engagements.
Avalos will also take a pragmatic look at the industry today based on Intel market research and then project that picture 5, 10 and 20 years ahead using insights developed in the company's internal Digital Signage Futurecasting project — a process that combines social science, technical research, statistical data, global interviews and even a little science fiction to model a realistic, fact-based vision of where we are headed, and the technologies and capabilities we will need to be successful.
José Avalos is the visual retail worldwide director for Intel Corp. in the Intelligent Systems Group. In this role, he and his organization are responsible for delivering Intel’s solutions for digital signage, interactive kiosks, intelligent vending and dispensing, intelligent shelving and interactive white-board platforms. Additionally, his organization is responsible for the Intel Retail Client Manager content management and Intel AIM Suite anonymous viewer analytics software services. Avalos believes that these visual retail and digital signage platforms and services will lead to extraordinary retail experiences that in turn will help consumers dream, explore and connect with institutions, brands and retailers.
As a champion of initiatives designed to fuel the growth of the digital signage and visual retail industries, Avalos and his team are committed to leading the world in the transformation of retail environments into connected, managed and secured retail experiences that are engaging, fun and productive, resulting in consumer delight and a reinvigorated consumer passion for shopping. In fact, Avalos and his team have collaborated closely with the world’s leading brands to deliver key innovations and thought leadership around the Future of Retail with WPP, the Future of Play with the Lego Group, interactive in-store digital shopping with adidas, and Intelligent Dispensing with Costa Coffee, to mention a few. Avalos and his team’s contributions have not gone unnoticed as Digital Signage Today recently named him as one of the 11 most influential executives in digital signage.
Avalos has a multi-faceted career with numerous GM and director level positions at Intel in business, marketing and engineering. Prior to his current role, he was GM of Intel’s Ultra-wideband Networking Operation. He currently represents Intel on the ASU W.P. Carey School of Business, Center for Services Leadership advisory board. He received his BS EE from the University of Illinois at Champaign-Urbana and his MSE EE from Arizona State University. He has also completed Executive Leadership Programs at the Darden School of Business at the University of Virginia and at the UCLA Anderson School of Management. In addition, he is a graduate of the General Management Executive Program at Harvard Business School.