Digital Signage Connection

Keynote Sponsor

Looking ahead to the near future, Dr. Peter L. Bocko, CTO for Corning Glass Technologies, will describe an increasingly display-centric, ubiquitously interconnected environment where information access and device interaction blur the lines of information delivery, communication, marketing message immersion and entertainment.

This session will communicate principles and techniques learned from specific projects to meet a defined business goal, providing examples that offer quality details on the measurement of the content's success — such as improved customer experience, higher information retention and increase ad views. DSEG Renewal Credit: 1

Attendees in this session will walk away with a checklist for planning a successful interactive experience, as well as a clear understanding of the design considerations involved in integrating a digital experience into a physical space. DSEG Renewal Credit: 1

The mission of this discussion is to educate participants on what can go wrong if the correct steps aren't taken when planning a digital signage deployment. (Digital Signage Workshop Theater)