Brand Marketers

Brand marketers can use digital out-of-home networks to expand digital campaigns beyond the Web, increase perceived product value among customers and reach consumers where they shop, eat, play, exercise, learn, travel, socialize and work.

4th Annual Digital Place-Based Advertising Summit

Tuesday, February 26, 2013
8:00am - 5:00pm

DSE has a special pre-show day designed for marketers and agencies to help you understand the place-based media opportunity and how to play to win. This day-long program will  feature numerous informative and thought-provoking sessions.

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Near Field Communication: Changing the Digital Signage Value Proposition

Tuesday, February 26, 2013
9:00am - 12:30pm

This immersive half-day learning experience will provide insight into Near Field Communication technologies, evolving NFC market trends and emerging use cases that will ultimately influence the digital signage buying process.

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Digital Signage 360: A Global Perspective

Tuesday, February 26, 2013
9:00am - 12:30pm

Digital Signage Expo and DailyDOOH have joined in creating a half-day international conference with the goal of providing an overview of the opportunities, challenges and achievements in the use of digital signage and digital out-of-home networks around the world. DSE 2013 speakers represent Poland, Brazil, Australia, Philippines and Japan.

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Digital Signage Guided Installation Tour

Tuesday, February 26, 2013
9:00am - 1:00pm

The 7th Annual Digital Signage Guided Installation tour will provide customer-facing views and behind-the-scenes insights for some of the best digital signage installations in Las Vegas. These include a world-class hotel, a prominent art gallery, a networked automotive dealership, a technologically advanced convention center, one of the largest LED billboards in the world and an extensive menu board installation in a major hotel food court. SOLD OUT!

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NEW! Digital Signage in Restaurants: Challenges and Solutions for Fast Casual and QSR

Tuesday, February 26, 2013
9:00am - 12:00pm

Challenges and Solutions for Fast Casual and QSR is a half-day conference focused on providing solutions for the successful implementation of digital signage and related technology in the fast-growing quick service and fast casual restaurant business.

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NEW! Mobile Technology and Its Implications for Digital Signage

Tuesday, February 26, 2013
1:30pm - 5:00pm

In the new 1/2-day NEW! Mobile Technology and Its Implications for Digital Signage conference, industry experts on mobile technologies will present real-world examples of mobile convergence and discuss the implications of the mushrooming growth of mobile devices on the digital signage industry. SOLD OUT!

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Keynote Breakfast: Looking Forward by Looking Back: A Futuristic Retrospective on the Trends in Display & Digital Signage

Wednesday, February 27, 2013
7:30am - 9:00am

Keynote Sponsor

Looking ahead to the near future, Dr. Peter L. Bocko, CTO for Corning Glass Technologies, will describe an increasingly display-centric, ubiquitously interconnected environment where information access and device interaction blur the lines of information delivery, communication, marketing message immersion and entertainment.

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S3 - DOOH Network Valuation and Pricing Demystified

Wednesday, February 27, 2013
9:00am - 10:00am

Designed for ad agency executives and network operators alike, this panel, which includes agency and network operator points of view and shopper marketing perspectives, will shed light on the process of valuing and pricing digital place-based advertising networks. DSEG Renewal Credit: 1

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S4 – Secrets to Successful Content

Wednesday, February 27, 2013
9:00am - 10:00am

This session will communicate principles and techniques learned from specific projects to meet a defined business goal, providing examples that offer quality details on the measurement of the content's success — such as improved customer experience, higher information retention and increase ad views. DSEG Renewal Credit: 1

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S6 - Interactive Technology Integration Considerations

Wednesday, February 27, 2013
9:00am - 10:00am

Attendees in this session will walk away with a checklist for planning a successful interactive experience, as well as a clear understanding of the design considerations involved in integrating a digital experience into a physical space. DSEG Renewal Credit: 1

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