Glasses-Free 3D Digital Signage - The Complete Guide to a Successful Experience

Tuesday, March 6, 2012
9:00am - 5:00pm

Presenter

Chris Chinnock

President

Insight Media

Insight Media University will be presenting an all-day 3D Workshop titled “Glasses-Free 3D Digital Signage – The Complete Guide to a Successful Experience” as part of the upcoming Digital Signage Expo. The 3D workshop series will be held on Tuesday, March 6, 2012, at the Las Vegas Convention Center, just prior to the opening of Digital Signage Expo.

There is a lot to know about glasses-free digital signage including the displays, creation of the content, configuring and integrating the entire solution, and understanding which applications, venues and business models are best suited for this opportunity. This workshop is aimed at anyone interested in this market and will provide information from a number of different perspectives. It is a comprehensive presentation of all the aspects of successful glasses-free 3D solutions. The workshop is organized into four 90-minute modules. You can attend 1, 2, 3 or all of them, depending on your focus and interest level.

The modules are:
• Glasses-Free Digital Signage: Ready for Prime Time?
• Glasses-Free Digital Signage Displays
• Glasses-Free 3D Content Creation
• Glasses-Free Digital Signage System Integration

Attendees will gain the skills to understand the technology behind glasses-free 3D digital signage, the methods to assemble a successful solution, and the business opportunities that can and should be addressed.

Chris Chinnock is president of Insight Media, a display industry publishing and consulting company with a special focus on 3D technologies. Insight Media provides technology, market and product intelligence through monthly and yearly display technology reports, custom consulting, conferences and 3D training. Chinnock takes an active role in all of these activities. He has worked as a freelance journalist and in a variety of engineering, management and business development positions at companies such as General Dynamics, MIT Lincoln Labs, Honeywell Electro-Optics, GE AstroSpace and Barnes Engineering.

Schedule:

9:00 AM	Glasses-Free Digital Signage: Ready for Prime Time? Details
11:00 AM	Glasses-Free Digital Signage Displays Details
1:30 PM	Glasses-Free 3D Content Creation Details
3:30 PM	Glasses-Free Digital Signage System Integration Details

Glasses-Free Digital Signage: Ready for Prime Time?

9:00 AM

DSEG Renewal Credit: 1

Workshop Level - Basic (1.5 hours)

Glasses-free 3D signage is being rolled out today in trial installations as well as 100-unit networks. Does this represent the start of a new big phase in glasses-free signage roll-outs? To better understand this opportunity, this course will discuss the key value propositions for glasses-free 3D signage, business models needed to support it, challenges in implementation and the prospects for suceess. We will approach this discussion from several perspectives including the needs of the system integrator/installer, network operator, content creators and venue owner. A total solution, not a series of components, is needed for successful 3D digital signage, as well as sustainable business models. So are we there yet?

What do the players want to know?
What are the Glasses-free Value Propositions?
What are the Basic Business Models?
Starting the engagement process
How are Solutions Developed?
Where is glasses-free signage finding success?

Glasses-Free Digital Signage Displays

11:00 AM

DSEG Renewal Credit: 1

Workshop Level - Intermediate (1.5 hours)

Glasses-free 3D displays often create a WOW impression and can captivate consumers in a digital signage scenario - which is exactly what they are supposed to do. The 3D experience is very dependent upon the content and the display. But glasses-free 3D displays don't perfectly replicate how we see 3D. In this course, we will cover the basics of operation, current performance levels, methods under development to improve performance, and provide a summary of the key suppliers.

How Basic Glasses-Free 3D Displays Work
Methods for Improving Resolution Loss
Methods for Improving 2D Image Quality
Eye Tracking and Face Detection
Time Multiplexing to Improve Performance
Methods for Optimizing the 3D Viewing Space
Evaluating an AS-3D Display
Glasses-Free 3D Signage Product Review

Glasses-Free 3D Content Creation

1:30 PM

DSEG Renewal Credit: 1

Workshop Level - Basic (1.5 hours)

Quality content creation is the key to creating a compelling glasses-free 3D experience. But creating 3D content is quite different from creating 2D content. This course is aimed at showcasing the difference between 2D and 3D content creation, the methods to create glasses-free content, and the impact of the display technology on creation. We will also describe some of the rules for good 3D content creation to help ensure a better 3D viewing experience.

Quick Introduction to 3D
Stereo Vision Basics
Human Factors
Rules for Good 3D Content Creation
Content Creation Methods
Depth Acquisition
Converted 3D
Differences With 2D Creation

Glasses-Free Digital Signage System Integration

3:30 PM

DSEG Renewal Credit: 1

Workshop Level - Basic (1.5 hours)

Putting all the pieces together to create a compelling glasses-free 3D signage solution can be tricky. It takes attention to detail and a keen understanding of the trade-offs in configuring a solution. These elements will be explored and case studies profiling successful installs will provide additional insight into how to create an engaging 3D experience.