Those looking to spend advertising dollars are looking for scale. But what does scale in today's digital out-of-home space really look like? Join industry experts from ABC Media and Harris Corp. to explore the keys to scale in this business. (Theater A)
Discover the importance of using data, as well as internal and external triggers, to determine the most relevant content for a particular audience and the growing trend toward utilizing real-time information and customizing the viewer experience with interactive technologies. (Theater B)
Effective content is driven by a comprehensive branding and marketing strategy supported by rigorous metrics and analysis that measures ROI. This workshop will outline for end-users, ad agencies and brand marketers the steps to take and questions to ask to bridge the “5 Deadly Content Chasms.” (Digital Content Show Theater)
Discover how translucent LCD technology can transform freezer and cooler door panels, retail glass fixtures and architectural glass environments and how the world's largest brands are accomplishing their shopper marketing objectives with this new technology. (Theater A)
This presentation will address how small- to medium-size companies can experience the benefits of dynamic digital advertising without the high cost and complexity of traditional digital signage systems. (Theater B)
Content rules, but what to show on those screens to obtain the objective? In this presentation, we will outline how to realize an effective content strategy that will boost your business. Success proven. (Digital Content Show Theater)
This presentation will provide detail on a recent digital signage system installed at the HP Pavilion, a multi-use facility in San Jose, Calif., that presented the challenge of integrating multiple technologies in various locations into a single control system. (Theater A)
This presentation will address the topic of display technologies for digital signage, with a focus placed on current and future technologies as well as their uses. (Theater B)
In this session, learn how to determine and develop realistic expectations for your content strategy that align with your business goals, timeframe and budget commitment. (Digital Content Show Theater)
Gain insight into current strategies for maximizing content, behavior modification, sales lift and, ultimately, ROI for any size digital signage project through screen placement. (Theater A)