On-Floor Workshops

Digital Signage Expo offers attendees the opportunity to take advantage of more than 25 FREE educational sessions offered throughout the day on the show floor in two workshop theaters dedicated to Digital Signage, Interactive Technology and Digital Content.

Digital Signage Disasters: Pitfalls and Land Mines and How to Avoid Them

Wednesday, February 12, 2014
11:00am - 11:30am

This presentation begins with an overview of four of the major disasters that can potentially occur with digital signage and provides 21 tips on successful deployment. (Digital Signage Workshop Theater)

Proven Fundamentals of Digital Menu Board Optimization & ROI

Wednesday, February 12, 2014
11:00am - 11:30am

Get a rare closer look at the proven method, process and practices that drive optimized, higher performing digital menu boards (DMBs), including recommendations on measurement and analytics practices to verify DMB performance. (Digital Content Show Theater)

Show Me the Money: How Network Operators Can Succeed at Selling Advertising

Wednesday, February 12, 2014
11:45am - 12:15pm

This presentation will explain how network operators can benefit from the increased allocation of digital place-based media to advertising budgets. (Digital Signage Workshop Theater)

Reaching All of Your Workers: Leveraging the Power of Digital Signage and Mobile Technology to Engage and Inform Employees Wherever They Work

Wednesday, February 12, 2014
11:45am - 12:15pm

This workshop presentation will offer strategies for defining target audiences within your workforce, identifying the best platform for reaching them and developing content strategies for delivering relevant messages to all workers.(Digital Content Show Theater)

Rebalancing the TCO Equation – How Smart Displays Are Changing the Cost Containment Calculus

Wednesday, February 12, 2014
12:30pm - 1:00pm

This presentation will explore how the recent introduction of smart display technologies alters the total cost of ownership (TCO) equation and simplifies adoption. (Digital Signage Workshop Theater)

Finding the Way: 10 Steps to Building Successful Digital Wayfinding

Wednesday, February 12, 2014
12:30pm - 1:00pm

This session will cover 10 essential steps for anyone considering digital wayfinding. (Digital Content Show Theater)

Analytics: How to Drive Effective Digital Signage

Wednesday, February 12, 2014
1:15pm - 1:45pm

This workshop is designed to help businesses understand whether or not they are achieving their digital signage goals through proper analytics. (Digital Signage Workshop Theater)

An Introduction to HTML5 for Digital Signage

Wednesday, February 12, 2014
1:15pm - 1:45pm

This presentation will cover what the full potential of HTML5 really is, how and when to incorporate HTML5 into your digital signage system, and how HTML5 Apps can be used seamlessly on mobile devices. (Digital Content Show Theater)

Understanding Low-Power Hardware and the Future of Digital Signage Players

Wednesday, February 12, 2014
2:00pm - 2:30pm

In this presentation, we will review how low-power and low-cost digital signage players will influence the future of digital signage networks and the decision-making process when selecting player hardware. (Digital Signage Workshop Theater)

Content for a Compelling UI UX

Wednesday, February 12, 2014
2:00pm - 2:30pm

Having the right content and targeted distribution is not enough. Learn some tips and tricks to create an engaging experience with your digital signage content. (Digital Content Show Theater)

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