Digital Signage Display Expert (DSDE) Program

Friday, February 14, 2014
9:00am - 5:00pm


Alan Brawn
Principal & Co-owner
Brawn Consulting
Jonathan Brawn
Principal & Co-Owner
Brawn Consulting

DSEG Certification or Renewal Credit: 8

Video displays do not perform at their peak straight from a manufacturer. Image optimization is a must and goes far beyond “simply” adjusting various settings. Each display has its own “personality” and responds accordingly. To achieve the “perfect picture,” it is necessary to understand the nuances of each technology and how to address them.

The DSDE provides an understanding of each technology and the key elements that can be adjusted with one another and the environment in which they exist. By adopting calibration methodologies, we can address an infinite number of applications and environments and never settle for a mediocre or inaccurate image.

A color logo should look like the proper logo on screen and people should not look like caricatures. The DSDE is dedicated to image accuracy and displaying images as they were intended.

DSDE Course Outline:

  1. Why calibrate? One size does not fit all!
  2. Color, light, and the human eye
  3. Display specifications and what they really mean
  4. Resolution and aspect ratios
  5. Flat panel technologies
  6. Image retention and burn in
  7. Projector technologies
  8. Lamps and illumination
  9. Projection screens
  10. System design considerations
  11. Understanding inputs
  12. Calibration 101
  13. Advanced calibration

Packages & Pricing

Brawn Consulting LLC, an audiovisual and digital signage education and research consulting firm, in conjunction with recognized experts in the commercial AV and digital signage/DOOH industries, has founded the Digital Signage Experts Group (DSEG), an impartial, agnostic and vendor neutral certification organization offering training and certifications to the industry as a whole. A key part of the program is a one-day Digital Signage Display Expert (DSDE) program — which Digital Signage Expo is pleased to offer in conjunction with our 2013 show. The DSEG certification program is recognized by the Digital Signage Expo, the Digital Signage Federation and the major manufacturers, distributors, resellers, content providers and network operators that make up the digital signage/DOOH industry. Continuing education credits for seminars taken at the Digital Signage Expo will be applied toward renewal of all DSEG certifications.

Alan Brawn is a principal of Brawn Consulting LLC, an audiovisual and IT consulting, educational development and market intelligence firm with national exposure to major manufacturers, distributors, consultants and integrators in the industry. He has been president of Telanetix and national business development and product marketing director of Samsung Electronics. Brawn is an AV industry veteran with experience spanning three decades, including management of an AV systems integration company and founding of Hughes-JVC. He is the director of the Digital Signage Experts Group, certifying professionals in the digital signage industry, and most recently became the secretary/treasurer of the Digital Signage Federation. 

Jonathan Brawn is a principal of Brawn Consulting, an audiovisual consulting, educational development and marketing firm with national exposure and connections to the major manufacturers and integrators in the AV and IT industries. He has previously been director of technical services for Visual Appliances and head of Brawn & Associates. Brawn has extensive experience in AV and IT systems design and integration as well as the development of educational development programs. He is co -founding director of ISF Commercial, a display calibration and certification standards body, and a founding member of the Digital Signage Experts Group. 

DSE on Facebook