Digital Signage Connection

DSEG Certification or Renewal Credit: 8

The Digital Signage Certified Expert program provides a full understanding of all the elements of digital signage and the interconnected technologies that produce the images seen on screen.

Digital signage is the fastest growing segment of the commercial AV, content creation and advertising industries. It appears quite simple at first glance but becomes a tangled web of interconnected technologies acting together to produce the images we see on screen. The challenge is one of immersion and full understanding of all the elements of digital signage.

Industry leaders recognizing the need to provide clarity for those entering digital signage agreed that an impartial, agnostic and vendor neutral training and certification program would provide a platform for continuing education and professional and business growth. The Digital Signage Certified Expert (DSCE) program addresses this need.

DSE Course Outline:

1. Overview of digital signage with the individual market segments
2. Digital signage market growth
3. 7 Key Elements of Digital Signage
4. Understanding digital signage customers
5. Fundamentals of digital signage design
6. Digital signage hardware (displays, mounts, players, audio)
7. Networks (wired, wireless, cellular)
8. Digital signage software and selection processes
9. Content and content creation
10. Business and service models
11. ROI, ROO and TCO
12. Selling value in digital signage

Brawn Consulting LLC, an audiovisual and digital signage education and research consulting firm, in conjunction with recognized experts in the commercial AV and digital signage/DOOH industries, has founded the Digital Signage Experts Group (DSEG), an impartial, agnostic and vendor neutral certification organization offering training and certifications to the industry as a whole. A key part of the program is a one-day Digital Signage Certified Expert (DSCE) program — which Digital Signage Expo is pleased to offer in conjunction with our 2013 show. The DSEG certification program is recognized by the Digital Signage Expo, the Digital Signage Federation and the major manufacturers, distributors, resellers, content providers and network operators that make up the digital signage/DOOH industry. Continuing education credits for seminars taken at the Digital Signage Expo will be applied toward renewal of all DSEG certifications.

Alan Brawn is a principal of Brawn Consulting LLC, an audiovisual and IT consulting, educational development and market intelligence firm with national exposure to major manufacturers, distributors, consultants and integrators in the industry. He has been president of Telanetix and national business development and product marketing director of Samsung Electronics. Brawn is an AV industry veteran with experience spanning three decades, including management of an AV systems integration company and founding of Hughes-JVC. He is the director of the Digital Signage Experts Group, certifying professionals in the digital signage industry, and most recently became the secretary/treasurer of the Digital Signage Federation. 

Jonathan Brawn is a principal of Brawn Consulting, an audiovisual consulting, educational development and marketing firm with national exposure and connections to the major manufacturers and integrators in the AV and IT industries. He has previously been director of technical services for Visual Appliances and head of Brawn & Associates. Brawn has extensive experience in AV and IT systems design and integration as well as the development of educational development programs. He is co -founding director of ISF Commercial, a display calibration and certification standards body, and a founding member of the Digital Signage Experts Group.