Digital Signage Connection

For too long, the recession has meant that many excellent North American businesses have kept from looking out across their borders. The speakers here today, representing Poland, Japan, the Philippines and Brazil, will look at the opportunities and challenges across three major markets: Eastern Europe, Pacific Rim and Latin America.

Over the past 25 years, Adrian Cotterill has worked for IBM, Intel, Bertelsmann and a number of investors and business angels in positions such as chief technology officer, head of Internet technology, business development director, head of strategy and interactive marketing manager. His work with his business partners over the last seven years has involved industry analysis, market research, commercial and technical due diligence, software and hardware review, product design, branding and market entry strategy. He is a much in demand speaker at events around the world and a familiar face on the judging/award circuit. He also is a brand ambassador for the Digital Content Circle, a member of MENSA (the high IQ society) and a member of the National Union of Journalists.

This presentation will update last year's look at the digital signage and DOOH market in Japan by talking to key players in the market and getting their thoughts on where we are and where we are headed. This candid survey of the market by an industry insider will provide a rare and unique snapshot of the Japan DS market as of early 2013.

Neil van Wouw is the founder and CEO of Vanten K.K., a Digital Signage services company in Tokyo. Vanten is a pioneer in Japanese digital signage, boasting an extensive list of industry firsts. With EngageMedia, it has the only single-source, multi-tenant, digital signage PaaS/SaaS platform for DOOH in Japan. Van Wouw has been in Japan for over 25 years, working in information technology, Internet and digital media.

The presentation will provide an overview of emerging markets for DOOH in Asia, primarily touching on the Southeast Asian region whose economies are now on the rise; if not, on the rebound. The overview will include coverage of work currently being done in the region; a look at the DOOH players present; insights from the demand and supply sides of the business; and my take on the opportunities and obstacles in the market.

Bing Kimpo has worked in and around media and communications for 18 years — broadcasting, advertising, PR and now OOH. A failed TV project led him to DOOH, when he repackaged content for a signage network. He has since deployed, managed and sold ads on networks in transit, office and retail environments. Kimpo now also consults for foreign companies entering the Philippine market in the mobile and OOH spaces. He is a founding director of the Outdoor Media Advocacy Group, and was previously on the board of the Internet and Mobile Marketing Association of the Philippines. He has been active the Digital Signage World Asia conferences, as a speaker and chair.

In this session, we will describe the current status of digital signage development in the Central Eastern European (CEE) region, including mainly Poland, but also Czech/Slovak and Balkan countries. We will also provide an overview of the main local network operators and business sectors, where digital signage systems are mainly established.We will show examples of local applications, including digital signage not only as digital out-of-home (DOOH) but also as information at public places, such as museums, transportation, sports arenas, tourism, etc., as well as interactive systems based on touch and gesture.

Mariusz Orzechowski is the sales and marketing director of the Central East Europe of NEC Display Solutions Europe GmbH, president of the Management Board of the Polish Digital Signage Association, founding member of POPAI Poland and a graduate of the Information Technology Department at the AGH University of Science and Technology in Krakow. He co-created and has successfully managed the Polish branch of the Japanese corporation for the past 17 years. For more than 25 years, his professional career has been closely related to the IT/AV sector. Apart from managing the branch of the corporation, he has been involved in the introduction of new advanced products and solutions for the market. He is particularly interested in new market sectors. For several years, he has had a passion for information systems and digital advertising — digital signage. 

The main goal of this presentation is to provide an overview of the Latin American market (LATAM) with a spotlight specifically on Brazil's digital out-of-home (DOOH) networks, their rapid growth and the main opportunities that this sector is generating in the region. Ad-based networks in Brazil are building a strong and consistent business, with traditional and large media groups entering the sector. When we look at the opportunities that the two largest sports events in the world (World Soccer Cup 2014 and Olympic Games 2016) will bring to the region and crossing of this time with the DOOH future, we can see that the sky is the limit for this industry in the next few years.

Arnold Eugenio Correia is the CEO and founder of SubWay Network. Fond of music, art and entertainment, Correia began his career as a producer of rock bands. At 17 years old, he founded his company by combining his passion for art and technology with its vocation for business. In 2005, he reinvented his business, which today is the largest corporate TV network and digital out-of-home in Brazil, with more than 13,000 screens installed in supermarkets, electronics stores and department stores, bank branches, airports and hospitals in the whole country. He studied business administration at Mackenzie University. In 2004, he was among the 20 finalists for the Award Empreendedor do Novo Brasil from VOCE SA Magazine. In 2007, he was selected as Entrepreneur Endeavor, an international organization that supports high-impact entrepreneurs. In 2008, he was awarded the Entrepreneurship Award for his achievements by EXAME PME Magazine and he was among the finalists of Award Entrepreneur of the Year 2008 by Ernst & Young. SubWay Link DOOH Network includes in-store chains such as Walmart TV, Magazine Luiza TV and Ri-Happy TV; Women & Mom TV — the largest maternity network in the country — and of the bank Bradesco Prime. Correia is also the president of ABDOH — the DOOH Brazilian Association, nonprofit organization that serves the main DOOH Networks in Brazil.

This presentation is intended to embrace all the challenges regarding planning, development and technology adaptation for the various media players and topologies of different DOOH environments, such as subways, trains, buses and kiosks all over Brazil. The presentation will also be focused on the mathematics of costs versus megabytes transmitted and the most economic, smart and creative way to maintain a team working on online platforms 20 hours a day, 7 days a week, 365 days a year. And be profitable!

Marcos Amazonas' rise to CEO of Band Outernet S.A caps a long and illustrious career in the fields of broadcast and cable TV. His experience ranges from his first postion in production of Sesame Street for Globo Networks (1973-1975) to his former role as president of cable company TV Cidade (1997-1998). His awards include APCA: Best Radio in São Paulo (Radio Gazeta FM), Prêmio Colunistas: Best TV Programming (TV Gazeta) and APCA: Best TV Sport Programming (ESPN Brasil). During his career, he has served on the board of directors of ESPN Brasil, board of HBO Brasil, programming committee of Galaxy Latin America, member of the Brazilian Subscription Television Association (ABTA) and president of NEOTV – Brazilian Subscription Television and IP TV. He graduated from the Fundação Escola de Sociologia e Política in São Paulo, Brasil, with a B.A. in sociology and trained in television and film production with NBC in the U.S.

Lyzbeth Cronembold is an IT executive with experience in telecom, IT services, media OOH, digital TV and Internet. A professional focused on business development and strategic alliances in the field of IT technology, she has been responsible for two start-ups in the ISP market. She also worked at Portugal Telecom Group for five years, and in April 2007, she was a member of the Technical Exchange between Brazil and Japan for the deployment of digital TV in Brazil. Since 2010, Cronembold has served as director of technology and operations at DOOH Band Outernet, a company belonging to the group Bandeirantes Radio and Television. She has been responsible for the start-up and expansion of mobile digital out-of-home technology (MDOOH) technology in public transport in the cities of Sao Paulo, Rio de Janeiro, Porto Alegre and Brasilia.