Digital Signage Workshop Theater
With the rise of mobile technology, consumers are becoming smarter, more connected and are innovating new ways to use technology in retail environments. How do we, the retailer, embrace this movement, engage customers in our retail environments and keep customers connected to our brand? What are the best ways to tailor the shopping experience, influence consumers at the point of decision and promote brand loyalty? These are among the ideas and topics we will cover during this session.
Marcy Patzer is senior director of retail strategy at Scala. Before joining Scala, she was vice president of marketing and sales for Pro-Motion Technology Group, based in Wixom, Mich., and prior to working at Pro-Motion was vice president of sales at BluWater Technology Group. A board member of the Digital Signage Association (DSA), Patzer has deep digital signage hardware, integration and installation experience working with many of the nation's leading retailers and is recognized as a leading retail industry expert and thought leader.